FIORA® Brand Debuts New Innovative Live Action, Stop Motion Style Brand Campaign

The video content was shot using live talent against a green screen. The actress was suspended in mid air with a harness, emulating her flying through a world made out of paper. Natural elements such as the birds, trees and flowers were all handmade using actual FIORA products and later incorporated into the spot with a software program that turned the still elements into 3D images.
Watch here.

"Our new campaign is such a fun, innovative and progressive way to really show what FIORA products stand for," says David Crocker vice president of retail marketing for Oasis Brands, FIORA's parent company. "Our products are a smart choice for consumers, soft to the touch and good for the environment which make up our new tagline "Smart feels good." The paper world also shows the strength and dependability of our products."

FIORA Brand's new campaign was created by RIESTER Advertising and Public Relations, a top firm in the United States based in Phoenix, Ariz. with offices in Los Angeles, Calif. and Park City, Utah. RIESTER has designed and executed a variety of unique and memorable campaigns for international clients spanning a variety of industries.

"We wanted to show the attributes of the products without the usual demonstrations," said Tom Ortega, Chief Creative Officer for RIESTER.  "We did this by creating a world made of paper -- flowers, trees, clouds...all made out of the actual product. Making this come to life in stop action animation and having our actress move through this environment allowed us to demonstrate that FIORA is soft, strong, absorbent and earth-friendly.

About FIORA

FIORA^® is one of the fastest growing tissue brands in America spanning multiple categories, including toilet paper, paper towels and facial tissue. FIORA is on a mission to make paper products that everyone can feel good about. The products are domestically produced, sustainably sourced and PEFC^TM-certified, an internationally recognized standard of sustainable forest management. State of the art manufacturing facilities are located on both coasts offering flexible, efficient and dependable distribution. For more information about FIORA visit Fiorabrand.com or Facebook.

About RIESTER

RIESTER is a full-service digital marketing, advertising and public relations firm providing a complete range of integrated services in brand planning, web and mobile marketing, advertising, media planning and buying, social media and public relations. The agency is headquartered in Phoenix, Ariz. with offices in Los Angeles, Calif. and Park City, Utah. For more information visit RIESTER.com or learn more on Facebook, Twitter or Instagram.

SOURCE FIORA Brand

Related Links

http://www.Fiorabrand.com