Disguised as the next steamy novel to take over social media, the Fireball Vanilla Smut Stash features fiery red-and-gold detailing and a smoldering Fireball Dragon on its cover. But this book is hiding more than just a hot story. Crack it open to discover an original tale designed to leave readers wanting more, plus a secret compartment made to stash two 50mL bottles of Fireball Torch'd Vanilla.
"No one understands the appeal of a sweet, slow burn quite like Fireball," said Danny Suich, Senior Global Brand Director of Fireball. "Torch'd Vanilla, coupled with the rise of romantasy fueled by BookTok, gave us the perfect excuse to have some fun with two very different kinds of spice. Enter the Fireball Vanilla Smut Stash. Because the only thing better than a little literary fire is a whisky that packs the same heat."
As part of the launch of Fireball Torch'd Vanilla, the brand teamed up with actor Antonio Cipriano, known for his role in Prime Video's global hit series Off Campus, to bring the heat directly to fans' second screens. Fresh off one of the hottest shows around, Cipriano steps into Fireball's world as the brand's very own leading man in a recent social video currently running on Instagram and TikTok.
To bring the fantasy off the page and into the real world, Fireball is taking over The Ripped Bodice, America's first all-romance bookstore, for two exclusive after-hours parties. Fans 21+ can step inside the steamy world of the Smut Stash, sip Fireball Torch'd Vanilla and snag a limited-edition copy while supplies last.
- Los Angeles: October 14 from 7–9 p.m., with the possibility of an Antonio Cipriano cameo
- Brooklyn: October 27 from 7–9 p.m.
Follow @FireballWhisky and @TheRippedBodice on Instagram for details on how to unlock an exclusive invitation and RSVP. Can't make it IRL? Fans 21+ will also have two chances to snag the Fireball Vanilla Smut Stash online on October 21 and October 28 beginning at 9:00 a.m. CST via Flaviar at fireballwhisky.com/smutstash for $10.
Fireball Torch'd Vanilla is the brand's latest limited time flavor. It blends rich vanilla, toasted marshmallow, smoky oak and warm baking spice before Fireball's signature cinnamon steals the show. The 33% ABV, 66 proof limited-time flavor is available at participating retailers nationwide.
For more information on the #1 U.S. shot brand and upcoming programs, follow @FireballWhisky on Instagram and Facebook.
About Fireball
Fireball is known to ignite any occasion – from a book club to a happy hour and everything in-between - with its unique cinnamon flavor. Fireball is best enjoyed straight up as an ice-cold shot, but it also shines in cocktails or paired with your favorite beer. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit https://www.fireballwhisky.com.
Please Drink Responsibly. Fireball, Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Sazerac Company, Louisville, KY.
SOURCE Sazerac
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