Firebird Energy Is a First Responder's Solution to Helping Fatigued Individuals Overcome Burnout

Burnout Is Worse Than Ever. Protein Coffee Is a Health-Conscious Solution.

FORT LAUDERDALE, Fla., March 6, 2025 /PRNewswire/ -- People suffer from burnout more now than ever. While excessive sugar and overdosing on caffeine are oft-hyped solutions, Firebird Energy offers a more sustainable, healthy solution in the form of an innovative combination of protein and coffee.

Burnout, especially at work, isn't new. But it's getting worse. According to HR company SHRM's Employee Mental Health in 2024 Research Series:

• 44% of workers feel burned out at work.
• 45% feel "emotionally drained" from work.
• 51% feel "used up" at the end of each workday.

It isn't an exaggeration to say that burnout is a chronic concern for the modern workforce. This also means millions of individuals are seeking solutions to overcome a consistent lack of energy.

It's tempting to throw excessive amounts of caffeine and sugar at low-energy situations. That's how energy fads like coffee with 728 milligrams of caffeine (no more than 400mg is recommended daily) and energy drinks with 20 teaspoons of sugar per serving develop. Consumers are so desperate for a tool to help them combat burnout and fatigue that they are willing to exacerbate other health concerns and risks. But is that necessary?

That is the question that Shaun Winstanley asked while he was in recovery from being injured in the line of duty as a police officer in the New Zealand metropolis of Auckland. "There has to be a way to empower individuals to conquer their day with vitality and purpose rather than sugar and excessive caffeine consumption," the first responder explained. "While I was on a liquid diet in recovery from a gunshot wound to the face, I found I needed a source of nutrition and energy that was good for me."

With more health-conscious consumers in the market, Winstanley wasn't alone. There was a clear gap for an energy drink that contained real coffee, a smart protein blend, and no other artificial colors or preservatives. The solution, Winstanley found, was a unique formula of drip coffee (with a moderate amount of caffeine), minimal sugar (less than a gram), and a combination of whey protein (for a quick boost) and casein protein (for enduring energy).

The resulting product was branded as Firebird Energy, and it has quickly gained popularity in Winstanley's home country. The brand is also in the process of entering the US marketplace, where it hopes to provide a safe and effective source of protein-powered energy for American workers who feel burned out by life on a daily basis.

About Firebird Energy
Firebird Energy, Ltd. was created in May of 2024. The company operates out of Auckland, New Zealand, and is 100% owned and operated by Kiwi police officer Shaun Winstanley. Shaun was severely injured in the line of duty, and his path to recovery led to his Phoenix-inspired brand. Firebird products have caffeine from real coffee, are low in sugar (less than one gram), and contain a blend of clean proteins for quick absorption and long-lasting effect. Learn more about the brand's unparalleled energy solutions at firebirdenergy.co.nz.

Media Contact:
Shaun Winstanley
P: +64 22 6309 108 
W: firebirdenergy.co.nz

SOURCE Firebird Energy