Firebirds Wood Fired Grill Sets Three-Day Goal of $110k to Fight Childhood Cancer... One Cup of Lemonade at a Time

CHARLOTTE, N.C., June 7, 2016 /PRNewswire/ -- Firebirds Wood Fired Grill may have exceeded its $75,000 goal for Alex's Lemonade Days last year, but it's on an even bigger mission this year. Firebirds will participate for the third consecutive year in Alex's Lemonade Days, Alex's Lemonade Stand Foundation's (ALSF) annual fundraiser that encourages communities to host lemonade stands to raise funds for childhood cancer research.

This year's event will take place Friday, June 10 – Sunday, June 12, 11:30 a.m. - 9 p.m. Hoping to raise $110,000, Firebirds will sell fresh lemonade for $3 a cup, with all proceeds going to ALSF.

"With the help of our long-time supporters like Firebirds, our foundation has been able to fund more than 550 research projects at leading hospitals and institutions across North America. For every dollar we have raised, we move closer to achieving my daughter Alex's dream – curing every single child with cancer," said Liz Scott, ALSF's co-executive director and Alex's mother.

"We are honored to be a part of such a truly humbling experience and amazing fundraising effort," said Stephen Loftis, vice president of marketing for Firebirds. "We have thoroughly enjoyed our partnership with ALSF and encourage the community to come out, buy a glass of lemonade and join in on our fight to cure childhood cancer."

This marks the 12th year since founder Alexandra "Alex" Scott (1996 - 2004) issued a challenge to volunteers to help raise $1 million for a childhood cancer cure – one cup of lemonade at a time. Firebirds regularly helps raise funds for ALSF by donating $1.25 per glass of lemonade sold year-round at its restaurants. Thanks to the help of its guests, over $550,000 has been donated to ALSF to date.

Firebirds' participating partners include Gordon Foodservice, Reinhart Foodservice, Shamrock Foods, Dixie Produce, Produce Alliance, J.H. Honeycutt, Keany Produce, Liberty Fruit Co., Senn Brothers Produce, Sirna and Sons Produce, Downtown Produce, Creation Gardens, J. Ambrogi Food, Joe Lasita & Sons, Foodservice, W.R. Vernon Produce Co. Inc., McCartney Produce, Phoenix Wholesale and Willie Itule Produce.

To help generate awareness of the cause, please reference #OneCupAtATime via social media. To learn more about Alex Scott's story or to support ALSF, visit www.alexslemonade.org/mypage/1226417.

About Alex's Lemonade Stand Foundation (ALSF) 
ALSF emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996 - 2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to help find a cure for all children with cancer. Since Alex's first stand, ALSF has evolved into a national fundraising movement, complete with thousands of supporters across the country. To date, ALSF, a registered 501(c)3 charity, has raised more than $120 million, funding over 550 pediatric cancer research projects. For more information on ALSF visit AlexsLemonade.org.

About Firebirds Wood Fired Grill 
Firebirds Wood Fired Grill is a collection of 39 polished-casual restaurants known for its bold flavors, warm hospitality and inviting atmosphere. Specializing in classic American cuisine grilled over an authentic wood-fired grill, Firebirds heightens the guests' experience with unexpected delights such as chilled salad plates, meticulous table manicuring and refreshed frozen martini glasses. Unique features, including stacked stone entryways, exclusive artwork and the award-winning FIREBAR® provide a full-spectrum dining experience. The FIREBAR® boasts a wide selection of artisan cocktails such as its signature Double Black Diamond Martini® and a robust wine list, including its own private label wines, served at proper cellar temperatures. Firebirds' scratch kitchen features a variety of offerings infused with bold flavors, including items such as its Wood Grilled Salmon and Chile Rubbed Delmonico grilled over local hickory, oak or pecan wood. With its mission to "Serve, Enrich and Exceed," Firebirds prides itself on providing real value to its guests. Consistent community involvement and partnerships with organizations such as Alex's Lemonade Stand Foundation, with over a half million dollars donated to ALSF through the sales of fresh-squeezed lemonade, are also a large part of how Firebirds weaves itself into the fabric of the local communities it serves. Firebirds was listed as part of the FSR 50 – "Top 10 Fast-Growing Chains" and also received a Trip Advisor Certificate of Excellence, as well as other national awards. For more information or to find a location, visit firebirdsrestaurants.com, like us on Facebook and follow us on Twitter at @FirebirdsGrill and Instagram at @FirebirdsGrill.

Media Contact:

Caroline Graham
770-650-2601

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SOURCE Firebirds Wood Fired Grill