BUENA PARK, Calif., April 12, 2011 /PRNewswire/ -- Dr. Fresh®, Inc., maker of the popular FireFly® children's light-up timer toothbrush, has launched a Facebook fundraising initiative to raise awareness and funds for Smile Train, the world's largest cleft charity.  Beginning April 12, 2011, the company will donate $1 for every new "Like" on FireFly's Facebook page, up to $2500, to Smile Train.  The organization provides life-changing surgery for poor children in developing countries suffering from cleft lip and/or palates, a common birth defect, as well as specialized training for medical professionals to make surgery more accessible.

(Photo:  https://photos.prnewswire.com/prnh/20101130/LA09747)

"Cleft surgery is a low cost, high impact intervention with dramatic, immediate and permanent results.  It is largely taken for granted in the U.S. and in Europe, but in developing countries, affected families cannot afford this simple procedure," says Puneet Nanda, founder and CEO of Dr. Fresh, Inc.  "The FireFly brand is proud to partner with an organization that The New York Times has called 'one of the most productive charities – dollar for deed – in the world.'  Smile Train puts smiles on the faces of children whose opportunities in life are impacted not only by their financial circumstances, but also by this heartbreaking condition."

The FireFly light-up timer toothbrush, which was recently awarded the ADA Seal of Acceptance, is designed to make tooth brushing fun and encourages healthy oral care habits in young children.  Dentists recommend it as a powerful ally in the war on early childhood cavities.  To "Like" FireFly and to join in the campaign to raise awareness and funds for Smile Train, consumers can go to www.facebook.com/fireflytoothbrush, and simply click the "Like" button.

Dr. Fresh, Inc. (www.drfresh.com), one of the fastest growing oral care companies in the U.S., is the developer of over 250 different quality and cost-effective personal care products.  Established in 1998, Dr. Fresh offers quality personal care products from its top-selling FireFly® flashing toothbrush for kids to Binaca® breath freshening products.  With broad international business, Dr. Fresh maintains manufacturing facilities in the U.S., China and India.  From molding to packaging, all production procedures are carried out in-house with state of the art machinery to maintain the highest standard of quality control, producing over 100 million toothbrushes per annum.  

For more information about Smile Train, please visit www.smiletrain.org.

SOURCE Dr. Fresh, Inc.