Firestone Building Products Launches Cutting-Edge Products Engineered to Stick: RubberGard™ EPDM SA and UltraPly™ TPO SA with Secure Bond™ Technology

Developed to Ensure Outstanding Adhesion Even in Temperatures as low as 20 Degrees Fahrenheit

News provided by

Firestone Building Products Company, LLC

Feb 24, 2015, 02:00 ET

INDIANAPOLIS, Feb. 24, 2015 /PRNewswire/ -- Firestone Building Products Company, LLC, a leading manufacturer and supplier of a comprehensive "Roots to Rooftops" product portfolio, introduced today its revolutionary Secure Bond™ Technology. Designed to be the next generation in fully adhered roof system application, Secure Bond Technology ensures adhesion coverage across the entire roofing membrane, establishing the most powerful bond possible. Firestone Building Products announced it will offer UltraPly™ TPO SA and RubberGard™ EPDM SA with Secure Bond™ Technology.

Designed to be the next generation in fully adhered roof system application, Secure Bond™ Technology ensures adhesion coverage across the entire roofing membrane, establishing the most powerful bond possible. Firestone Building Products will offer UltraPly™ TPO SA and RubberGard™ EPDM SA with Secure Bond™ Technology.

Firestone Building Products RubberGard(TM) EPDM SA with Secure Bond(TM) Technology is the first EPDM SA available on the market today, which is truly a game changer for the industry.

UltraPly(TM) TPO SA with Secure Bond(TM) Technology from Firestone Building Products

"Firestone Building Products RubberGard EPDM SA with Secure Bond Technology is the first EPDM SA available on the market today, which is truly a game changer for the industry," said Joe Marzahl, product manager with Firestone Building Products. "Both RubberGard EPDM SA and UltraPly TPO SA with Secure Bond Technology can be installed in temperatures as low as 20 and as high as 120 degrees Fahrenheit, giving contractors the benefit of being able to install a fully adhered system any time of year without letting the weather dictate their schedule."

In addition to extending the installation window, Secure Bond Technology has a self-bonding membrane engineered to stick, eliminating the time needed to apply adhesives and wait for flash off. This results in a potential installation time that is up to 10 times faster than traditional methods. UltraPly TPO SA and RubberGard EPDM SA with Secure Bond Technology also have no Volatile Organic Compounds (VOC) and do not emit odor during or after installation.

"With no odor, it is safe to install while buildings are occupied; ideal for use in schools and hospitals, where concerns about odor can make it difficult to install a fully adhered system," said Mike Mendoza, TPO product manager with Firestone Building Products. "We are committed to making life easier for our hardworking commercial roofing professionals and upholding our promise that 'Nobody Covers You Better™.'"

Other features of UltraPly TPO SA and RubberGard EPDM SA with Secure Bond Technology include:

Does not require primer to install on all approved substrates, roof and walls
Easy application eliminates the need for buckets, adhesives, rollers, sprayers, mixers and other tools that can create hazards on a cluttered rooftop and a time consuming cleanup
FM tested and approved
Meets or exceeds all ASTM requirements
Features the longest shelf life of any self-adhered product, with storage capability up to 18 months
Covered by the Firestone Building Products Red Shield™ Warranty

Firestone Building Products also announced today its new RubberGard™ EPDM Solvent-Free Bonding Adhesive that allows contractors to complete more work in less time, assisting when projects come with manpower, logistics or regulations constraints. RubberGard EPDM Solvent-Free Bonding Adhesive is an LVOC application with near zero VOCs, and it is non-hazardous and non-flammable. It does not require mixing and its wet lay application allows contractors to mate the RubberGard™ EPDM membrane as soon as the adhesive has been applied. Its one-sided application allows for the best coverage rate of any EPDM bonding adhesive in the market today.

UltraPly TPO SA with Secure Bond Technology and RubberGard EPDM Solvent-Free Bonding Adhesive are available for purchase now. RubberGard™ EPDM SA with Secure Bond™ Technology will be available in April 2015.

About Firestone Building Products Company, LLC (www.firestonebpco.com):

Firestone Building Products Company, LLC is a leading manufacturer and supplier of a comprehensive "Roots to Rooftops" product portfolio for commercial building performance solutions. By taking the entire building envelope into consideration, Firestone Building Products meets individual customer and project needs for roofing, wall and lining solutions. Headquartered in Indianapolis, Ind., the company also offers outstanding technical services, an international network of roofing contractors, distributors and field sales representatives, and superior warranty protection. Products include: commercial roofing systems, roofing accessories, green roofing systems, photovoltaic and daylighting systems, vegetative roofing systems, metal wall panels, insulation, cavity wall construction, pond liners and geomembranes.

Contact:
Katie Whitmore	Carrie Frillman
CBD Marketing	CBD Marketing
312-661-1050	312-661-1050
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