First Aid Shot Therapy® Revolutionizes Pain Relief with New Single-Dose OTC Liquid Shot

SEATTLE, Dec. 11, 2013 /PRNewswire/ -- When the former Head of Gastroenterology at Stanford University and now current Professor of Medicine at John Hopkins School of Medicine teamed up with a former Coca-Cola executive to design a new over-the-counter (OTC) pain relief medication, the result came fast – in the form of First Aid Shot Therapy (F.A.S.T.) Pain Relief, a berry-flavored, single-dose, liquid relief shot whose active ingredient (Choline salicylate) may enter a person's blood stream up to five times faster than aspirin*¹. This revolutionary approach to pain medication – it's not a pill! – recently made its debut in Seattle with Bartell Drugs, Amazon.com and Haggen/Top Foods all carrying the product.

F.A.S.T. Pain Relief temporarily relieves headache, muscle pain, toothache, menstrual pain, pain and fever of colds, minor pain of arthritis and temporarily reduces fever. The active ingredients in the single-dose, pre-measured 1.35 fl. oz. (40 ml) liquid relief shot are choline salicylate (KOE-leen sa-LIS-i-late) and caffeine. Choline salicylate is an OTC Non-Steroidal Anti-Inflammatory Drug (NSAID) and the combination of this drug with caffeine – which increases the response rate to painkillers3 – helps make F.A.S.T. Pain Relief very effective in treating pain and keeping people on the go.

"We started F.A.S.T. because we wanted people to be able to take charge of their health in a better way than they've been able to do anytime in the past 50 years," said Mary Page Platerink, co-founder and CEO of First Aid Shot Therapy. "Americans have grown accustomed to taking a pill to manage their pain, but the growth of the energy shot market showed us that the time was right to bring together fast-acting liquid medicines in a single-dose bottle so people could better manage their own health in a more convenient way."

Research conducted by Harris Interactive shows that a large number of Americans (40 percent) don't like swallowing pills*², so a liquid relief shot would be seen as a major benefit. Adding in choline salicylate's potential for faster absorption than aspirin, and the convenience of a single-dose without the need to find both pills and water to wash them down, it's easy to see why Platerink and her F.A.S.T. co-founder, Dr. Jay Pasricha, M.D., felt the time was right to introduce their new product.

And, while F.A.S.T. Pain Relief has just made its debut, the company's second liquid relief product, F.A.S.T. Upset Stomach Relief, will be introduced in early 2014. These are just the first two products of many being developed by the company's manufacturing arm, F.A.S.T. Labs®, in Woburn, Mass.

"Getting sick never comes at the right time; it's usually while you're at the office or driving in your car, not when you're standing in front of your medicine cabinet," added Platerink. "We wanted to create a product that was a quick, simple, no-mess, convenient, single-dose of relief that gives people control over their health and that's exactly what we did."

F.A.S.T. was inspired by two things happening half a world apart. In the U.S., the market for small-bottle energy shots was just beginning to take off, while, at the same time in Japan, the use of single-serving glass vials of OTC medicines had grown into one of its largest consumer categories, a trend that was not lost on Platerink during her visits to the country. When she and Dr. Pasricha met and began talking about potential products, their own backgrounds and these trends helped guide their development.

F.A.S.T. Pain Relief is not just a combination of FDA-compliant ingredients, but also every step of F.A.S.T.'s manufacturing, sourcing and ingredients comply with all aspects and requirements of the FDA.

F.A.S.T. products can be purchased in the greater Seattle area at retailers including Bartell Drugs, Haggen/Top Foods and online at Amazon.com.

About F.A.S.T.
Like many other successful companies before it, First Aid Shot Therapy_® (F.A.S.T.) was born when two really smart people were introduced and started talking. That conversation was in the Bay Area in 2010, when Mary Page Platerink, former Director of Global Strategy for The Coca-Cola Company, met Dr. Jay Pasricha, M.D., then Head of Gastroenterology at Stanford University. With Mary Page's understanding of consumer behavior and Dr. Pasricha's knowledge of pain and upset stomach treatment, they began talking about products that could deliver fast, effective relief for people's most common ailments. And that's how F.A.S.T. was born. The company operates with the help of a Scientific Advisory Board made up of doctors from Johns Hopkins University and The Mayo Clinic. F.A.S.T. products are made in the U.S.A. at F.A.S.T. Labs, based in Woburn, Mass.

*1 Choline Salicylate patent filing – 3,069,321 – December 18th, 1962
*2 Harris Interactive Research carried out on behalf of Schwarz Pharma, 2003
*3 Caffeine as an Analgesic Adjuvant: A Review of Pharmacology and Mechanisms - Sawynok & Yaksh © 1993 The American Society for Pharmacology and Experimental Therapeutics.

SOURCE First Aid Shot Therapy