First Ever Crayola Global Color Vote to Kick Off Back-To-School Season

This year Crayola is celebrating creativity through color and the deeply personal role color plays in connecting us to the past and inspiring them anew. Following the resounding success of the Limited Edition Retired Color Collection – where nostalgic colors like Dandelion, Blizzard Blue and Magic Mint are making a triumphant return for a limited time – Crayola is eager to discover what other beloved Crayola colors hold a special place in consumers' hearts with the Global Color Vote.

"Color is part of one's identity: who we are, how we feel, how we live our lives," said Pete Ruggiero, President and Chief Executive Officer of Crayola. "With this global color vote, Crayola will bring innovation to the market that directly reflects the global consumer. People around the world will have the unique opportunity to influence a special collection of crayons, colored pencils, and markers based on the colors that mean the most to them."

According to a 2024 Color Perception Survey conducted by Crayola in partnership with the Ad Council Research Institute, color rates as the most impactful element in planning important milestones, symbolizing meaningful aspects of life, and describing something as beautiful or unique by more than 88% of respondents. These emotional ties to color also lend themselves to self-expression as 87% of those surveyed believe color significantly impacts creativity.

"The 2025 Global Color Vote celebrates the incredible power that color has to connect us to our emotions and memories, to unite us, and to help us creatively express our feelings, thoughts and ideas," says Victoria Lozano, Chief Marketing Officer at Crayola. "We're excited to see which colors resonate most deeply with people around the world and bring those meaningful hues together to encourage more creative moments and colorful memories."

To become a part of Crayola history, color enthusiasts of all ages can cast their votes from now until Sept. 30, 2025 by visiting www.crayola.com/votenow or scanning QR codes on the back of Crayola "What's Your Favorite Color" products – 24-count crayons, 12-count colored pencils, 10-count broad and fine line markers or 8-count washable watercolors.

Teachers, parents, and kids can find their favorite Crayola back-to-school products at retailers nationwide for the same exceptional value they've come to rely on. Consumers can also purchase bulk packs of top list items to help provide much needed supplies that support learning in the classroom. For added nostalgia and colorful fun, shoppers have the opportunity to supplement their baskets with Limited Edition Retired Color Collection items before they go back into retirement.

Color Perception Survey Methodology Findings from a nationwide study conducted by Crayola in partnership with the Ad Council Research Institute from October 16-23, 2024, with 1,503 parents of kids aged 2-12.

About Crayola
Whether it's providing tools to put a purple octopus on the moon, helping create family memories or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creatively alive children. The company has inspired creativity in children for over 120 years, creating an expansive portfolio of innovative art tools and learning resources, crafting activities, toys and digital platforms, live action and animation content, and location-based experiences allowing children of all ages to color their world in imaginative ways. Through its work, Crayola sees a world where the inherent creativity of children is fully nurtured into adulthood, helping all kids reach their full potential. For more information visit www.Crayola.com or join the conversation at www.Facebook.com/Crayola.

 Media Contact: Jaclyn Giuliano, [email protected] 

SOURCE Crayola