FirstLight HomeCare selects Marcus Thomas LLC as its Advertising Agency of Record

Feb 10, 2016, 10:20 ET from Marcus Thomas LLC

CLEVELAND, Feb. 10, 2016 /PRNewswire/ -- FirstLight™ HomeCare (www.firstlighthomecare.com), a leading nonmedical in-home care provider with a network of offices that provides care for 2,500 clients in over 170 territories and 30 states, has selected Cleveland-based Marcus Thomas LLC (www.marcusthomasllc.com) as its advertising Agency of Record following a competitive national search.

"Marcus Thomas clearly understood the direction that we were headed toward," said FirstLight Executive Director of Brand Development, Danielle Cantin. "Their research into our operations and – most importantly – caregivers and our clients revealed powerful insights that will help us meet our aggressive growth goals." Cantin said the agency's work will focus on national brand development, marketing support and future caregiver recruitment efforts.  

"Home care is something that will touch us all someday, and FirstLight HomeCare has aggressive plans to build their dominance in the field," said Marcus Thomas Chief Client Officer, Mark Bachmann. "What we learned from our preliminary research revealed real emotion, and that excites our team – with the opportunity to impact a client and society at large."

About FirstLight HomeCare

FirstLight HomeCare is a top rated nonmedical in-home care provider with a network of offices that provides care for 2,500 clients in over 170 territories and 30 states. The company has created a new standard in home care by combining best practices with innovative approaches to make them an emerging market leader in a rapidly-growing industry. Companion and personal care services can be provided at private residences, assisted living and retirement communities, nursing homes, adult-family homes or group homes. Clients include seniors, new mothers, individuals recovering from surgery, adults with disabilities or anyone who might just need a little extra care or assistance. 

About Marcus Thomas LLC

Marcus Thomas LLC is a $160 million, fully integrated marketing communications agency with 170 professionals in Cleveland, Ohio, and Buenos Aires, Argentina. Clients include Akron Children's Hospital, KeyBank, Bendix, MTD Products, Nestlé, Ohio Lottery, Sherwin-Williams Protective & Marine Coatings, Swagelok, Momentive/GE Sealants, Tarkett/Johnsonite, TimkenSteel, U.S. Cotton/Swisspers, TourismOhio and others.

SOURCE Marcus Thomas LLC



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