FirstRain Releases FirstRain for Touch - Mobile Enterprise Customer Intelligence Solution Built for the Salesforce Platform

SAN MATEO, Calif., March 13, 2013 /PRNewswire/ -- Pioneering analytics software company FirstRain has announced the launch of FirstRain for Touch, a new enterprise customer intelligence solution built for the Salesforce Platform, empowering customer companies to transform for the mobile era. By combining salesforce.com's next-generation mobile development platform with FirstRain's unique customer intelligence and visualization analytics, development teams can now bring elegant and powerful mobile customer intelligence applications to business users more quickly and easily than ever before, helping them connect with customers in a whole new way.

Comments on the News:

• "Our customers – who include some of the world's largest enterprise sales and marketing teams – are increasingly mobile, and value real-time and highly tuned customer intelligence delivered directly to their mobile devices said FirstRain CEO, Penny Herscher. "With FirstRain for Touch, any team can easily include customer intelligence within their enterprise apps with minimal development. We are excited to accelerate the impact of mobile for our mutual customers."
• "It is exciting to see the rapid innovation that partners such as FirstRain are delivering for our trusted mobile platform," said Clarence So, executive vice president, Mobile Strategy, salesforce.com.  "FirstRain for Touch will provide customers with the right intelligence to help them connect with their customers in entirely new ways and accelerate business success."

Connect in Entirely New Ways with Mobile Cloud Technologies
As enterprises aggressively develop and deploy mobility solutions for their field teams and strategic leaders, FirstRain for Touch will enable the CIO and CMO to more quickly develop and release powerful customer intelligence apps that let their customer-focused employees understand customers instantly on any mobile device.

FirstRain leverages the power of mobile services from the Salesforce Platform to make it easy for IT teams to develop custom applications that integrate critical customer intelligence into tablet and mobile enterprise applications­. When customer intelligence is easily available on mobile and touch-enabled devices, sales teams can immediately understand their customers' strategies, challenges and the important developments that signal opportunity or risk, so they are knowledgeable about their customers at all times.

Product Key Features
FirstRain provides a precise intelligence view of a sales team's top accounts and end-markets, fine-tuned for the specific account revenue growth strategy at each end customer.  The new touch-based capabilities of FirstRain are built on patented big data analytics engines, which find, analyze, organize and deliver actionable Web and social media intelligence that's relevant, detailed and business-focused. And like all FirstRain solutions, FirstRain for Touch can be centrally managed, easily integrated and seamlessly synced across every place a user works today, including CRM systems like Salesforce.

FirstRain for Touch is available now as a subscription-based service.  Please visit www.firstrain.com for more information.

About the Salesforce Platform
The Salesforce Platform is the world's most trusted cloud platform for building enterprise apps, powering salesforce.com's own CRM apps and more than 3 million custom apps built by customers and partners. The Salesforce Platform provides modern cloud services to quickly build and deliver apps to any device and helps businesses innovate by transforming how they connect with customers, employees, partners and products. By providing enterprises with the same services, frameworks and ecosystem that are driving the explosion of consumer apps, the Salesforce Platform is bringing the app revolution to business.

About FirstRain
FirstRain is a pioneer and leader in customer intelligence solutions for the enterprise. FirstRain's cross-platform solutions provide sales, marketing and finance professionals intelligence that is tuned to their specific company strategy and allows them to deeply understand their customer's business and their markets. FirstRain's patented, big data analytics technology finds business-focused Web and social media and then integrates it seamlessly into the world's premier CRM and social enterprise platforms, including Salesforce.com, Chatter, Cisco WebEx Social, Microsoft SharePoint and Dynamics, Jive and Yammer. This intelligence is similarly incorporated into leading research platforms such as Fidelity.com, Dun and Bradstreet's DNBI and Mergent. Based in San Mateo, California, FirstRain also has offices in New York and Gurgaon, India. To read our blog, visit us at http://www.firstrain.com/marketmine

SOURCE FirstRain