Fisher® Nuts "Freshness You Can Win" Campaign Welcomes Cubs and White Sox Rookie Managers

CHICAGO, March 9, 2012 /PRNewswire/ -- Chicago-based Fisher Nuts will team with JEWEL-OSCO to welcome rookie managers Dale Sveum of the Cubs and Robin Ventura of the White Sox to Chicago with the "Freshness You Can Win" campaign.  Each time both ball clubs win on the same day, Fisher Nuts will donate $500 to the teams' charities.  In addition, a season-long sweepstakes will reward Cubs fans and White Sox fans with hundreds of prizes, including a VIP Game Experience at both teams' respective ballparks.

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"We're celebrating the fact that for the first time in Chicago baseball history, the Cubs and the White Sox are getting a fresh start by having two rookie skippers lead their clubs on Opening Day in the same season," says Howard Brandeisky, Vice President Global Marketing.  "In partnership with our friends at JEWEL-OSCO, we're excited to support two great nonprofit organizations serving deserving families throughout the Chicago area: Chicago Cubs Charities and Chicago White Sox Charities."

Not only do the teams' charities collect when both teams win on the same day, but fans have an opportunity to win as well, thanks to Fisher Nuts.  The grand slam of prizes: Two grand prize winners get a party for 20 and game tickets; one at Wrigley Field for the Cubs and a Diamond Suite at U.S. Cellular Field for the White Sox.  A special meet and greet with the teams' respective managers is also included as part of the grand prize package.

Fisher Nuts is awarding even more prizes all season long:

• First Prizes:
  • Two sets of four tickets to the Cubs or Sox game, including the opportunity to watch batting practice on the field before the game.
  • Four sets of two tickets to the Cubs or Sox and each winner's name will appear on the scoreboard during the game.
• Second Prize: Twenty Five winners will receive $50 JEWEL-OSCO Gift Cards.
• Third Prize: Fifty winners will get free Fisher Snack Nuts and T-shirts.

In addition to the giveaways, Fisher Nuts will award 50 coupons for free Fisher products at their local JEWEL-OSCO® any time the Cubs or White Sox win during the season.  Participation is easy; with the purchase of Fisher Nuts on your JEWEL-OSCO Preferred Customer Card®, you are automatically entered to win.  That's thousands of coupons for free Fisher Nuts for Cubs and White Sox wins this season.  No purchase is necessary to win.  For alternate form of entry, rules and more information on the sweepstakes, go to the Customer Service Desk at any participating Illinois JEWEL-OSCO® store.

Throughout the season, Fisher Nuts will be tracking the progress of the number of times that both teams win on the same day for its Cubs and White Sox charity fundraising efforts.  The big winners, of course, will be the city of Chicago and its great fans.

For more information on Fisher Nuts, please visit www.fishernuts.com.

About John B. Sanfilippo & Son, Inc.

John B. Sanfilippo & Son, Inc., (NASDAQ: JBSS), founded in 1922, is a leading processor, marketer and distributor of baking nuts, snack nuts and nut-based products that are sold in multiple distribution channels.  Our products can be found under the Fisher, Orchard Valley Harvest and Sunshine Country brand names and a variety of private labels.

SOURCE Fisher Nuts