Fit Butters to Launch Officially Licensed Wisconsin® Classic Custard Cashew Butter Flavor on Kick-Off

MINNEAPOLIS, Aug. 28, 2025 /PRNewswire/ -- Fit Butters, the premium functional nut butter brand known for its flavor innovation and high-quality ingredients, is thrilled to announce it is officially licensed with the University of Wisconsin to launch a special Wisconsin-inspired flavor: Wisconsin® Classic Custard Cashew Butter. This indulgent yet performance-forward cashew butter will officially launch on August 28, 2025, in celebration of the Badgers' first football game of the season.

Inspired by Wisconsin's rich tradition of classic frozen custard, this flavor brings together taste, texture, and nutrition in a way only Fit Butters can. The Wisconsin® Classic Custard Cashew Butter features:

• Dry roasted cashews as the creamy, buttery base
• Vanilla Custard flavored whey protein isolate to support active lifestyles
• Coconut oil for healthy fats and a smooth consistency
• Real waffle cone pieces sprinkled on top for the ultimate nostalgic crunch

"We've always been about flavor with function, and this officially licensed product with the University of Wisconsin is extra special," said Ryan Bucki, CEO and Founder of Fit Butters. "It's not just a nod to the state's love of custard—it's our way of supporting my home state Wisconsin Badgers creating something Badger fans can truly enjoy on game day and beyond."

Available Starting August 28, 2025

The Wisconsin Classic Custard Cashew Butter will be available at fitbutters.com, Amazon, select retail partners, and at pop-up events around Madison.

About Fit Butters

Fit Butters is a premium functional nut butter brand dedicated to blending clean nutrition with bold, indulgent flavor. Founded on the belief that healthy eating should never be boring, Fit Butters offers a wide range of peanut, cashew, and blended nut butters infused with high-quality proteins, coconut oil, and real inclusions—from cookies to candy to fruit. Every jar is made in small batches in the USA. Fit Butters, the treat without the cheat.

Learn more at fitbutters.com and follow @fitbutters on Instagram, TikTok, and Facebook.

Contact:
Ryan Bucki, CEO
Fit Butters
7154973055
[email protected]
www.fitbutters.com

SOURCE Fit Butters