Fitness Ventures Acquires Three Existing Crunch Locations in Portland, Plans $75 Million Expansion Across the Market

PORTLAND, Ore., Aug. 1, 2025 /PRNewswire/ -- Fitness Ventures LLC, one of the fastest-growing franchise operators in the Crunch Fitness system, has acquired the three existing Crunch Fitness locations in the Portland, Oregon market. As part of the acquisition, the company is planning a $75 million investment to bring 15 brand new Crunch locations to the region over the next several years.

Brian Hibbard, CEO of Fitness Ventures, shared his vision for the Portland expansion. "The Portland market has been underserved for years when it comes to high quality fitness centers. We are excited to bring Portland a series of brand new 40,000 to 50,000 square foot Crunch 3.0 locations."

The three existing Crunch locations in Portland were originally built under the smaller 1.0 model, which is significantly different from the larger-scale Crunch 3.0 gyms Fitness Ventures has been rolling out nationwide. The company is currently evaluating its options for these facilities and will either expand and remodel them or relocate them into larger spaces. In either scenario, the goal is to bring all three clubs up to current Crunch 3.0 standards that have been raising the bar for fitness centers across the country.

The Portland acquisition is part of a broader growth strategy for Fitness Ventures, which has rapidly expanded its footprint across the U.S. In the past two years alone, the company has opened dozens of new clubs and entered multiple new states.

About Fitness Ventures, LLC

Founded in 2016 by Brian Hibbard, Fitness Ventures, LLC is one of the fastest-growing franchises within the Crunch Fitness system. The Company operates over 70 locations across twenty-eight states, with several more in development. With a unique operating and development strategy and a keen focus on execution, Fitness Ventures LLC operates some of the highest volume Crunch locations in the system and boasts industry-leading financial returns. More at www.fitnessventuresllc.com

About Crunch Fitness
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves three million members with over 500 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, Spain, and India. Crunch is rapidly expanding across the U.S. and around the globe.

Media contact:
Hiba Abduljawad, [email protected]

SOURCE FITNESS VENTURES