Fitzgerald & Co Atlanta Expands Leadership Team As New CEO Matt Woehrmann Continues Hiring, Promotions

Aug 18, 2015, 15:00 ET from Fitzgerald & Co

ATLANTA, Aug. 18, 2015 /PRNewswire/ -- Fitzgerald & Co today announced that Wes Whitener and Mitch Bennett have been promoted to the post of executive creative director. Previously, as group creative directors, they produced many of the agency's most awarded and recognized campaigns in recent years.

The agency also announced that Liza Ramos, formerly of Droga5 in New York, is joining the agency as Chief Talent Officer, and Mike McGarry, previously at VICE Media, is joining as business lead on the agency's dedicated Coca-Cola creative unit, Fitzco//McCann. 

These four new appointments follow Fitzgerald & Co's hiring last month of David Matathia as the Atlanta agency's Chief Strategy Officer, and represent CEO Matt Woehrmann's first major talent moves since he succeeded Dave Fitzgerald, the agency founder now serving as chairman, in June.

Whitener and Bennett are responsible for many of the agency's most nationally lauded work over the past five years, including for Coca-Cola, Mellow Mushroom, Pergo and Synovus. "Wes and Mitch are one of the great modern creative teams in advertising, and we are thrilled to be able to move them up and ask them to help me lead the agency's work to the next level," says Noel Cottrell, chief creative officer.

Over the past decade, Whitener has created work for Coca-Cola, AT&T, Sony, Audi, Southwest Air, LL Bean and Adult Swim. He was singled out by Twitter as an example of an ideal Twitter content provider. Before Fitzgerald & Co, Whitener was with McKinney and GSD&M. Bennett has held creative posts at Crispin Porter, GSD&M, McKinney and BBDO New York, working on Microsoft Windows, Bing, Facebook, AT&T, Travelocity and Pepsi.

"Fitzgerald's strength is built on the mix of the great talent we have here, such as Wes and Mitch, and the terrific people we are attracting to come join us in Atlanta," said Woehrmann. "Liza, who has broad background in the talent area, will lead the charge in helping us to recruit and develop the best people in the industry. Mike has an amazing depth of experience in the connections between pop culture and marketing, which is becoming more important every day."

As content provider, VICE Media, McGarry led global initiatives for brands such as AB-InBev that focused on connecting with millennials through the passion points of sports and music. Earlier he had a similar role at Mekanism, and previously worked at twofifteenmccann on Xbox, at Heat, leading their EA Sports business, and at Signatures Network (now Live Nation) working on branding programs for major music properties. 

Prior to her position at Droga5 in New York, Ramos worked in human resources and talent recruitment, including posts at Chanel and Ogilvy New York.  

David Matathia, who joined last month, most recently served as Director of Marketing Communications for Hyundai Motor America and, prior to that, as Senior VP and Chief Strategist at GSD&M Advertising.

About Fitzgerald & Co
Fitzgerald & Co is an award-winning, full-service agency specializing in advertising, digital, social, media planning and buying, and brand and marketing strategy. Fitzgerald & Co's clients include Coca-Cola, Navy Federal Credit Union, Pergo Flooring, Carrabba's Italian Grill, Quikrete and Synovus. Fitzgerald & Co is part of McCann Worldgroup. For more information, visit

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