Flagship Pioneering Unveils Extuitive to Revolutionize Consumer Product Innovation and Creative Marketing Using Next-Gen AI

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Sep 18, 2025, 06:30 ET

Extuitive's AI-native platform utilizes AI consumers to simulate real-world consumer behavior

Empowers entrepreneurs to grow existing businesses by rapidly creating, validating, and launching products and targeted creative content

Company debuts from Flagship's Pioneering Intelligence initiative with an initial commitment of $20 million in seed funding from Flagship

CAMBRIDGE, Mass., Sept. 18, 2025 /PRNewswire/ -- Flagship Pioneering, a scientific innovation engine for platforms and products, today unveiled Extuitive, an AI-first company built to help small businesses grow by redefining how consumer products and targeted creative content are designed, validated, and launched. Extuitive's platform deploys the science of emergence through agentic AI – sophisticated, autonomous software agents trained to act as consumer researchers, marketers, and product designers, providing small businesses with instant access to enterprise-grade innovation tools once reserved for large corporations.

Founded from Flagship's Pioneering Intelligence initiative, Extuitive is an AI-native venture, at the frontier of AI, science, and entrepreneurship, pushing the boundaries of innovation. It is the latest example of a Flagship company grounded in polyintelligent design, combining human creativity and imagination, nature's adaptive genius and the reach, scale and speed of machine intelligence. The company launches with an initial commitment of $20 million in seed funding from Flagship to accelerate platform development and grow a pipeline of users.

"At Flagship, we believe the most profound breakthroughs come from challenging assumptions and expanding the frontiers of possibility, whether in biology, sustainability, or now, intelligence itself," said Noubar Afeyan, Ph.D., Co-Founder and Chairman, Extuitive and Founder and CEO of Flagship Pioneering. "As AI increasingly becomes an engine of discovery and design, we see a unique opportunity to transform entire industries, starting with how consumer products and targeted creative content are imagined, tested, and brought to market. By applying advanced AI to democratize product innovation and marketing, Extuitive is enabling a new class of entrepreneurs to create and amplify with the speed, insight, and sophistication once limited to the world's largest companies."

Despite representing more than 40% of U.S. GDP, small businesses have long been excluded from the tools and research needed to develop and scale innovative products and reach target customers through effective content. Extuitive's AI platform closes this gap by delivering:

Creative generation: AI agents instantly develop multiple pieces of creative content or product concepts tailored to an entrepreneur's products and audiences.
Simulated consumer testing: Proprietary behavioral models predict market fit before a dollar is spent.
Real-time validation: Marketing, product designs and messaging are instantly tested and refined for specific audiences.

Extuitive builds on the legacy of Affinnova, the Flagship-founded pioneer in algorithmic design and consumer-driven product optimization that was acquired by Nielsen in 2014. By advancing those early innovations with the power of AI and polyintelligence, Extuitive is transforming the way products are envisioned, developed, and grown, enabling breakthrough ideas to reach the market faster and at greater scale than ever before.

"With Extuitive, we've created a platform that simulates real human preferences with remarkable precision, allowing entrepreneurs to generate, refine, compare, and validate products and targeted creative content with accuracy and speed," said Armen Mkrtchyan, CEO, Board Member, and Co-founder of Extuitive and Origination Partner at Flagship Pioneering. "By embedding agentic AI into every stage of the product innovation lifecycle, we're collapsing the time and cost barriers that have traditionally slowed product innovation without sacrificing rigor or consumer relevance."

Extuitive's team includes leaders with extensive expertise in artificial intelligence, technology and consumer goods. In addition to Mkrtchyan, Extuitive's leadership team includes Sunand Menon, President of Extuitive and Operating Partner at Flagship Pioneering, and Chong Guo, Chief Science Officer of Extuitive. The Extuitive board includes Afeyan, Mkrtchyan, Jim Gilbert, Senior Partner at Flagship Pioneering and David Kenny, Executive Chairman, Nielsen.

About Extuitive

Extuitive is an AI-first company built to redefine how creatives and new consumer products are conceived, validated, and marketed. Built for entrepreneurs and small businesses, Extuitive's software platform uses intelligent, on-demand AI agents to act as consumer researchers, marketers and product designers, generating product ideas, simulating consumer response, and optimizing market fit in real-time. By eliminating traditional barriers to innovation, Extuitive helps businesses bring smarter, more successful products and content to market – faster. Extuitive was founded by Flagship Pioneering in 2025. For more information, visit www.extuitive.com or follow us on LinkedIn, X and Tik Tok.

About Flagship Pioneering

Flagship Pioneering invents and builds platform companies, each with the potential for multiple products that transform human health, sustainability and beyond. Since its launch in 2000, Flagship has originated and fostered more than 100 scientific ventures, operating with $14 billion of assets under its direction as of its latest capital raise, announced in July 2024. The current Flagship ecosystem comprises more than 40 companies, including Foghorn Therapeutics, Generate Biomedicines, Inari, Indigo Agriculture, Lila Sciences, Moderna, Sana Biotechnology, Tessera Therapeutics and Valo Health.