FLASH Entertainment Reflects on Eight Years at the Top

Nov 11, 2015, 04:13 ET from FLASH Entertainment

ABU DHABI, UAE, November 11, 2015 /PRNewswire/ --

FLASH Entertainment, celebrates an eight year journey and reflects on a success story that has seen it branded as the catalyst for the events industry in the region. FLASH is a name synonymous with the hottest sports, comedy, family entertainment, cultural and music events the region has to offer.

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Since its introduction to the region in 2008 FLASH has come a long way from its humble beginnings. The Justin Timberlake concert with 14,000 fans kick-started a rollercoaster ride full of memorable moments, spanning all sectors of the live entertainment industry, that paved the way for FLASH to take the region by storm and go on to conceive the most highly anticipated annual events in the calendar - Yasalam.

The events industry was very much unexplored territory with no set infrastructure or prior experience in place when FLASH began operations in Abu Dhabi. Beginning with a blank page and only a two man team, FLASH Entertainment set the precedent for the elements that make an event successful in the present day and now employ more than 50 employees, banded by their efforts and dedication to provide the region with the very best in entertainment.

From 2008 to present day, FLASH have built an events portfolio ranging from Jiu-Jitsu and WWE, to performances from world famous magicians and science festivals, leaving no stone unturned on its way to the top. With a constant stream of new and exciting events coming to the UAE, FLASH continues to grow and branch out to a diversity of sectors to bring audiences a plethora of non-stop entertainment.

Through a consistency of immersive and authentic world-class events it is no surprise that FLASH Entertainment has delivered 260 major events, 30 industry awards and more than 4,000 days of live events in the eight years since its inception. With its fans always at the heart of its vision, FLASH Entertainment continues to strive to provide an exceptional experience - from the introduction of Y1 Access benefits in 2013 to the recently introduced ThinkFlash app to keep fans in the conversation and on the pulse of entertainment in the UAE.  

As well as organising and conceiving some of the greatest events across the region, FLASH Entertainment have worked with no small number of world-class acts with artists such as The Rolling Stones, Jay-Z, The Who, Eminem, Paul McCartney, Prince and Pharrell Williams. As one of FLASH's crowning events, Yasalam has been running for seven years and continues to entertain Formula 1 fans from across the globe in a race weekend packed with live music, interactive events, and off track inspired family fun.

This year's Yasalam celebrates the evolution of FLASH and Abu Dhabi with the introduction of the Emerging Talent Competition. FLASH has been committed to placing Abu Dhabi at the forefront of the music industry from global superstars to local talent, and the Emerging Talent Competition brings the Capital's talent to the forefront with a money-can't-buy break for future talent as they are given the chance to perform live at Beats on the Beach 2015 in front of tens of thousands of music fans. Added to this, the top prize also includes a house band residency in The Village, du Arena at the After-Race Concerts in 2015 and at upcoming major FLASH shows.

With a legacy boasting millions of attendees, FLASH has played a pivotal role in molding the social fabric of Abu Dhabi pushing it to be recognized as one of the world's premiere entertainment destinations. Almost single-handedly helping to put the entertainment industry for the region on the map, FLASH's CEO John Lickrish was full of pride for what they had achieved in the region:

"With FLASH having come so far since it first began, I am so proud of everything that we have achieved and the work that we have done in the region. To have built FLASH from next to nothing and to see it now as the catalyst for the entertainment industry is empowering, and what's even better is that in doing so we've been able to bring incredible events and memorable moments to millions of people from across the globe."

FLASH continues its commitment to provide end-to-end entertainment for Abu Dhabi and the UAE and looks to expand across the GCC and beyond. With the first few successful events in Saudi Arabia and Qatar over the past couple years the leading entertainment company will continue to increase its footprint in the region.

Come celebrate a landmark seventh year of the Yasalam festival and Abu Dhabi history with the race taking place at Abu Dhabi's Yas Marina Circuit from Thursday 26th November to Sunday 29th November, and countless free concerts, family activities and entertainment across the race week. After-race goers are encouraged to mark an end to the unforgettable experience at Yasalam with the Yasalam Closing Ceremony, following Blur's performance on Sunday 29th November.    

For race tickets call 800 YAS (927), visit http://www.yasmarinacircuit.com or go to Virgin Megastores and Etihad Airways Shops across the UAE.

Stay on the pulse of this concert season with FLASH Entertainment's ThinkFlash App. Providing fans ease of access to information about all FLASH events, exclusive content, special discounts and free giveaways right at their fingertips, the beta version of the app is now available on iOS and Android.

Visit http://www.yasalam.ae for further information. #Yasalam2015

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NOTES TO EDITORS: 

ABOUT YASALAM 

Yasalam is the largest citywide free entertainment programme by any race host city, blending motorsport with a multitude of music, film and community events. Launched as part of the inaugural race in 2009, the programme of activities and events has attracted over a million attendees and seen more than 150 performing artists, including 20 multi-award winning international and regional superstars.

ABOUT Y1 ACCESS 

Once again this year, Y1 Access provides race ticket holders with a unique package of value-added benefits and exclusive ticket discounts off FLASH events until February 2016, these include:

  • Selected Golden Circle After-Race Concert upgrades.
  • A pair of complimentary invitations to all race ticket holders for the first night After-Race Concert on Thursday November 26.
  • A pair of complimentary invitations to the first 15,000 UAE-based race ticket buyers to the After-Race Concert on Friday November 27. 
  • 20% discount on General Admission tickets for selected FLASH events until February 2016. Race ticket holders will receive an email from Yas Marina Circuit with an exclusive password and more details on how to claim their discount
  • Full Terms and Conditions Apply. For further information on the programme, and the benefits and privileges of Y1 Access, please visit http://www.yasalam.ae and http://www.thinkflash.ae

ABOUT FLASH ENTERTAINMENT 

Based in Abu Dhabi, FLASH Entertainment (#ThinkFLASH) is the region's premier live events company, with a proven track record in delivering world-class events from movie premieres and classical shows to international sports events and megastar music concerts. FLASH offers comprehensive event management solutions from concepts and designs through to coordinating every stage of production. The company is committed to providing the region with diverse entertainment programmes, grass roots creativity and stimulating the local economy and events' industry.

Since 2008, FLASH has diversified its business portfolio developing entertainment that has seen close to 6.4 million fans through the doors. Partnering with leading international sports and entertainment organizations such as Live Nation, Cream and UFC, the company is well on its way to achieve its mission of growing from the region's premier live events company, to a globally recognized peerless entertainment   organization. FLASH owns a 10% stake in UFC and manages a multi-million-dirham portfolio of assets including the du Arena and du Forum on Yas Island, Abu Dhabi. For more information visit http://www.thinkflash.ae or email info@thinkflash.ae


SOURCE FLASH Entertainment