Flash Point Communications Launches Ford Fiesta 'Gimme the Gig' Campaign

Oct 25, 2010, 07:45 ET from Flash Point Communications

NEWPORT BEACH, Calif., Oct. 25 /PRNewswire/ -- Flash Point Communications, a digital media marketing agency based in Newport Beach, CA, has partnered with Grammy-Award winning producer Don Was, and Tom Grill of the Western Region Ford Dealers to give one lucky band the gig of a lifetime.  

Flash Point, under the leadership of Grill, developed "Gimme the Gig," a multimedia campaign integrating experiential, social, and digital interactions while building awareness around the 2011 Ford Fiesta.  Unsigned musicians throughout the US are currently able to submit performance videos to the Gimme the Gig website, where fans can watch and vote on their favorite acts.  

Top-rated bands from all over the US are required to perform in the Ford Fiesta Lounge Tour taking place at lounges and venues across the Western Region (Desert States, Mountain States, Northwest States, Southern and Northern California). The schedule can be found on the Gimme the Gig website, where fans can enter the Groupie Giveaway for a chance to win one of several prizes each month for the life of the campaign.

The winning musician or band will be selected at the Gimme the Gig finale at which seven finalists, including two "wild card" selections, will compete at a TBC venue in Los Angeles. A panel of well-known judges, including the dance crew Kaba Modern Legacy (finalists on MTVs America's Best Dance Crew), pro skateboarder Sergie Ventura, and pro surfer Erica Hosseini  will assist in making Don Was' final selection of the winner.

All band submissions must be received by November 30, 2010.  Follow the Gimme the Gig campaign through the following social media properties:

Facebook Page: http://www.facebook.com/gimmethegigfiesta

Website: www.gimmethegig.com

Virtual Test Drive: http://www.youtube.com/watch?v=qK6NlVQVrxA

Behind the Scenes Video: http://www.youtube.com/user/FPComm#p/u/12/S2ShsxYnlNw

About Flash Point Communications

For over ten years, Flash Point Communications has been recognized as a leading innovator in the digital media marketplace.  With an emphasis on social media and specialization in automotive advertising groups, the firm has established itself as an industry specialist serving the globe's most respected automotive brands including Ford, GM, Chrysler, Toyota, Honda, Nissan and Land Rover.  Based in Newport Beach, California, Flash Point's 25 employees service clients from four offices nationwide.  For more information, please visit www.flashpointcommunications.com.

Press Contact : Period Media

T : 323-464-9700

Matt Walker | matt@periodmedia.com

SOURCE Flash Point Communications