Flaviar Inc., the Leading Club for Whiskey & Premier Spirits, Who Sold Out of its Whiskey Advent Calendars in 2024, and Finalizes Its Brands Selection for 2025

On pace to increase whiskey advent calendars by 20% with this year's edition

NEW YORK, June 3, 2025 /PRNewswire/ -- Flaviar Inc., the leading marketplace and club for whiskey & premier spirits, is pleased to announce it has finalized its brand selection of the 2025 edition of its best-selling Whiskey Advent Calendar.

With ambitions of surpassing 20% growth in advent calendar sales this year, the company is eager to usher in a fresh wave of boundary-pushing whiskey makers and distinctive talent partners—just in time for the holiday season.

See below for a comprehensive recap of 2024 efforts:

Strategic Brand Partnerships 

• 24 globally-recognized brand partners featured within the calendar, all of which Flaviar worked with to develop immersive video tasting experiences to showcase alongside said physical products
  • 24 videos rolled out each day of advent featuring some of the most prominent beverage tastemakers such as Heather Green, CEO of Milam & Green as well as brand ambassadors from additionally well-known beverage alcohol brands including Templeton Rye, Chicken Cock Whiskey and American Metal Whiskey, garnering ~85K organic views and 3.5K views on average per video
• The advent calendar came with a free membership to Flaviar Black ($40 value) which generated notable adoption rates and excitement across the board from customers

Media Coverage Of-Note

• Over 6 Billion Unique Views via PR efforts alone, with secured coverage across some of the most reputable food, beverage and lifestyle publications such as Food & Wine, Forbes, VICE, The New York Times (Wirecutter), USA Today, Robb Report, UPROXX and CNET

Notable Collaborations

• In collaboration with The Hythe Vail, a luxury collection resort part of the Marriott family, Flaviar advent calendars were presented as an in-room gift for select VIP hotel packages, as well as prominently featured in the hotel lobby
  • Flaviar also supported the Hythe tasting of select products in their bar and co-marketed the calendar to their email list

One partner from last year's release, Allison Beatrice, Chief Marketing Officer of Barrell Craft Spirits notes, "We found the Flaviar Advent Calendar to be a very effective way to get our product in front of consumers!"

"The Flaviar Advent Calendar has been our most coveted and sought-after product since its debut in 2018," said Flaviar Co-Founder Grisa Soba. "We strive to make each year better than the last, enhancing our consistently exceptional whiskey lineup with a unique and ever-evolving experience. Customer feedback on our last year's Advent Calendar was overwhelmingly positive, inspiring us to exceed their expectations once more as we prepare to unveil the 2025 Advent Calendar in just a couple of months."

Josh Jacobs, SVP of Strategic Partnership comments, "The response from both returning and new brand partners has been nothing short of extraordinary. Every selection in our Advent lineup has been handpicked for its craftsmanship, story, and ability to surprise and delight. We believe this is our most impressive curation yet—and we can't wait to share it with whiskey lovers nationwide."

Looking ahead, pre-sales for the 2025 Whiskey Advent Calendar will go live for Flaviar members early July 2025 on the company's website.

To learn more about Flaviar, visit https://flaviar.com/ or check them out on Instagram. To find out more information on how to get involved with 2026's Advent Calendar, email [email protected]

About Flaviar
Flaviar pursues its mission of "Bringing Good Spirits To Life" via an integrated ecosystem of consumer and business facing products and services. With its leading consumer marketplaces, Flaviar.com and Caskers.com, it facilitates nearly a million orders annually through its network of retailers across the world. Wine-Searcher is the global leader in beverage alcohol product search, boasting nearly 19 million listings from more than 35,000 vendors across 126 countries and a database searched 300 million times each year. Flaviar For Business offers a comprehensive suite of data insights and advertising solutions along with Flaviar Checkout, powering compliant DTC sales and the exclusive app for processing alcohol payments for global e-commerce leader, Shopify.

Media Contact Information:
Kim Chyan
VP, Marketing
Flaviar Inc.
[email protected]

Communication Contact Information:
Taylor Foxman
CEO and Founder
The Industry Collective
[email protected]
609-432-2237

SOURCE Flaviar