Flavored by Culture: Jarritos and Taste Salud Team Up for a Delicious Remix

Classic Mexican soda meets wellness with sabor in a powdered collab that is bold, nostalgic and ready to shake.

LOS ANGELES, June 25, 2025 /PRNewswire/ -- Get ready to shake up your water bottles and your taste buds. Jarritos, the legendary Mexican soda, today announced its partnership with Taste Salud, a health-focused powdered drink mix brand with Mexican-American roots.

This culture-packed combo brings together the nostalgic punch of Jarritos' iconic flavors with Salud's better-for-you benefits like hydration, immunity support, and mental focus with four innovative drink mixes. Consumers can take these bold, convenient, powdered drink packets on-the-go, from your desk to your dance class to your tía's backyard BBQ.

Here are the new mouthwatering flavors launching:

• Jarritos Mandarin with Hydration + Immunity
• Jarritos Guava with Hydration + Immunity
• Jarritos Fruit Punch with Energy + Focus
• Jarritos Lime with Energy + Focus

"We are excited to keep innovating with new partners and finding new ways to share our signature flavors people have loved for 75 years," said Eric Delamare, Marketing Director at Jarritos. "This collaboration marks a new chapter that honors where we have been and celebrates where we are going, all while staying true to our authentic roots."

To kick things off, Taste Salud and Jarritos will be hosting a VIP event in Los Angeles on Thursday, June 26th. The red-carpet event will feature a mariachi band, elevated bites and curated drinks featuring the new flavors, and a documentary premiere that showcases the history and significance of the collaboration: Flavored by Culture, produced and directed by Jose Luis Medina.

"For us, this collaboration is about honoring where we come from and the cultural roots that connect us," said Josh Leyva, co-founder of Taste Salud. "These new drink mixes are more than just delicious and functional. They are a tribute to the flavor, energy, and pride of the Mexican-American community."

But wait, there's más. Following the Salud x Jarritos Premiere: Flavored By Culture, the partner brands will be hosting a pop-up event at Secret Walls HQ on Saturday, June 28th. Free and open to the public, the pop-up will feature a vibrant mural celebrating the new collaboration. Guests can also enjoy free tastings of the new product, tacos, live music from DJ Lechero, and photo-opportunity moments throughout the space.

The new flavors will be available for online purchase at tastesalud.com, Amazon, and TikTok Shop beginning Friday, June 27th at 9 AM PT, with retail distribution expected to roll out during Hispanic Heritage Month in September 2025. For more information or to submit an online order, visit tastesalud.com.

About Jarritos
Created in 1950, Jarritos are delicious fruit-flavored sodas from Mexico. Sold in iconic glass bottles throughout the U.S., the brand is proudly celebrating its 75th year in 2025. Jarritos is Mexico's original fruit-flavored soda, known for its bold taste, natural ingredients, and deep cultural roots. Jarritos is available in 42 countries around the world and continues to delight fans with 12 delicious flavors. Try one today!

About Taste Salud
Launched in June 2021 by content creator Josh Leyva and beverage industry veteran Tyler McCann, Taste Salud is a Latino-founded powdered drink mix brand inspired by authentic flavors and cultural heritage. What began with a single product—Hydration + Immunity: Jamaica | Hibiscus—has grown into a national brand offering over 25 flavors across three functional lines: Hydration + Immunity, Energy + Focus, and Calm + Sleep. Taste Salud is available in nearly 10,000 retail locations including Target, Walmart, CVS, and H-E-B, as well as online at tastesalud.com, Amazon, and TikTok Shop.

Media Contact:
Gabrielle Asadoor
[email protected]

SOURCE Jarritos