NEW YORK, Oct. 2, 2017 /PRNewswire/ -- Long gone are the days when health was just about medicine and the doctor always knew best. Today's health and wellness landscape cuts a wide swatch across food, fitness, OTC, pharma, and more. It's constantly morphing based on a myriad of diverse trends, bringing a future of new hope, health and happiness to many – but at the same time, Fletcher Knight's research shows, creating new complexities, confusion and conflicting choices for consumers.
In a two-part analysis, Health & Wellness: Is Your Brand Thriving Or Just Surviving In This Impossible-To-Ignore Market?, Fletcher Knight examines how enterprising brands can turn the many complexities of the health & wellness market into profitable opportunity.
In Part 1: Trending Now Fletcher Knight explores ten leading health & wellness trends impacting consumers' lives. Ranging from scientific to sociological, these trends cluster into four theme areas: 1) Health as Self-Identity; 2) The New Laws of Nature; 3) Managing Mindfully; and 4) Seamless Living.
Part 2: Opportunity Ahead explores how these trends actually play out in consumers' day-to-day lives. Frequently, it's a bumpy road. The analysis shows that health trends often conflict with one another – or compete with the practicalities of consumers' everyday lives. As a result, people often don't act on health trends even if it would be good for them – or even if they sincerely want to.
While these conflicting trends create a tension for consumers, they also create opportunity for brands that successfully address those tensions. The report provides examples of brands in a range of categories – from food to supplements to hospitality – that have responded to consumers' health & wellness dilemmas with insight and innovation.
About Fletcher Knight
Fletcher Knight Inc. is a global marketing consulting firm that promises to change the way companies think about building brands. The firm's area of expertise is translating consumer, customer and expert insights into breakthrough ideas and strategies for growth. Founded in 2001, Fletcher Knight Inc. has delivered growth to many of the world's leading brands and companies. For more information on Fletcher Knight visit http://www.fletcherknight.com/
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SOURCE Fletcher Knight