Flex Partners with Dermstore to Expand Access to Dermatologist-Recommended Skincare with HSA/FSA Payments

Customers can now use HSA/FSA funds on eligible skincare and health products at Dermstore.com

NEW YORK, Aug. 4, 2025 /PRNewswire/ -- Online beauty retailer Dermstore, a trusted consumer education and shopping destination, has partnered with Flex, the leading HSA/FSA payment solution for health and wellness brands, to make it easier for customers to purchase eligible beauty products using pre-tax healthcare dollars. Dermstore is one of the first beauty e-commerce sites to offer seamless HSA/FSA compatibility at checkout.

Through this innovative partnership, customers can now use Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) cards directly at checkout on Dermstore, expanding the accessibility of using pre-tax savings across their suite of expert-backed, professional-strength products—including brands like SkinCeuticals, EltaMD, SkinMedica, Medik8, and Eminence Organic Skin Care.

"Accepting HSA/FSA cards at checkout is a key milestone for us in our commitment to supporting beauty shoppers to invest in their own skin health routines, and we are proud to be among the first beauty-focused e-commerce platforms to do so," said James Bonner, President of U.S. Retail at Dermstore. "We chose Flex for their capabilities, alignment with our goals, and shared commitment to delivering a seamless payment experience. We believe our community should be able to invest their HSA/FSA dollars in the preventative health benefits of our assortment, and through this partnership, it's great to unlock that benefit for them."

Flex works behind the scenes to help brands like Dermstore navigate IRS eligibility guidelines and streamline HSA/FSA acceptance online. With built-in verification tools and optional support for Letters of Medical Necessity, Flex ensures that customers can confidently use their HSA/FSA funds for eligible purchases—without needing to submit claims or paperwork after checkout.

"Skincare is healthcare for millions of Americans—especially when it's medically recommended or used to treat a specific condition," said Sam O'Keefe, CEO of Flex. "Dermstore is a leader in trusted, high-quality products, and we're proud to help make those more accessible through HSA/FSA payment options."

Whether managing chronic skin conditions, addressing post-procedure care, or simply prioritizing wellness through expert-vetted products, Dermstore customers now have a more affordable way to invest in their health through Flex.

About Dermstore
Dermstore was founded by a dermatologist in 1999 to give patients access to medical-grade skin care online. Today, we focus on making professional-strength products accessible and approachable as a trusted, authorized retailer. We offer efficacious formulas from top skin care brands, hard-to-find spa and beauty brands, as well as professional hair care and makeup by specialty brands from around the world. It serves as an online source of discovery and education, bringing together top experts, the industry's most efficacious brands and a passionate community of skin-health-seeking consumers. Dermstore's mission is to help people honor their skin by prioritizing skin health.

Learn more at dermstore.com.

About Flex
Flex is the HSA/FSA payments infrastructure for top health and wellness brands. Built for omnichannel retailers, Flex helps businesses unlock over $150B in pre-tax health spending—boosting AOV by up to 50% without adding new acquisition channels. From recurring payments to mixed-eligibility carts, Flex integrates seamlessly into your existing tech stack and handles the complexity of HSA/FSA so your team doesn't have to.

Learn more at www.withflex.com.

SOURCE Dermstore