Fliptop Debuts Two Real-Time, Personalized Information Alert Products at DEMO Spring 2010
Lets Consumers Effortlessly Create Filtered Subscriptions to Websites and Blogs, and Lets Publishers Understand What Content Their Visitors Want and Bring Them Back.
22 Mar, 2010, 11:00 ET
PALM DESERT, Calif., March 22 /PRNewswire/ -- Today at DEMO Spring 2010, Fliptop (www.fliptop.com) will introduce products designed to help consumers effortlessly create custom website subscriptions and give web publishers a better way to engage online visitors than email newsletters. Fliptop will demonstrate Fliptop for Publishers and the Fliptop Browser Button working on popular sites like Craigslist, ESPN, Flickr, Hulu, Rolling Stone and Twitter to show how the new tools dramatically improve the ways people can follow information online.
"In the era of 140-character updates, the email newsletter is beginning to look like the banner ad – too easy to ignore. Websites can be out of sight and mind until they're needed, but that often means that you miss content you would really be interested in," said Doug Camplejohn, CEO and Founder of Fliptop. "With Fliptop, consumers can control exactly what they receive, how they receive it and when they receive it for the first time."
Fliptop for Publishers is a real-time alerts button that publishers can add to their website or blog that combines multiple subscription options (Email, RSS, Twitter, Facebook, SMS) into a single Subscribe button. The Fliptop Browser Button allows consumers to create a filtered alert for a website they're on, and get notified whenever content is published matching their keywords.
"The ways that we subscribe to online information haven't changed much in the past few years," said Matt Marshall, Executive Producer of DEMO. "Fliptop has come up with an innovative new approach that benefits both consumers and publishers alike."
Fliptop's mission is to build tools that help consumers filter out information noise. Fliptop is a privately held company with headquarters in San Francisco, California. Fliptop was incorporated in May 2009 by Doug Camplejohn, a 20+ year veteran of Silicon Valley and former CEO and Founder of Myplay (acquired by Bertelsmann) and Mi5 Networks (acquired by Symantec). For more information, go to www.fliptop.com
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