Fliptop Joins New Salesforce Analytics Cloud Ecosystem to Empower Customers to Transform Data into Business Insight

SAN FRANCISCO, Oct. 13, 2014 /PRNewswire/ -- Dreamforce 2014 -- Fliptop, a leading provider of applications that use data science to help companies close more sales, today announced is has joined the Salesforce Analytics Ecosystem at Dreamforce 2014, being held in San Francisco, October 13 through October 16, 2014.

Wave, the Salesforce Analytics Cloud, is the first cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from any device.

Fliptop's VP of engineering, Dan Chiao and director of marketing, Jessica Cross, are scheduled to present and demonstrate Fliptop's predictive scoring application integrated into Wave and the Salesforce1 Mobile App during the conference.

Fliptop's powerful, cloud-based platform pulls sales history data from Salesforce and marketing activity data from applications like Marketo and Eloqua. The platform then matches this data to more than 3,500 company and contact data points from the public web, and automatically builds a custom predictive scoring model. This Big Data approach to lead scoring helps companies do more with less, and get the kind of advantages typically only typically seen by companies spending millions of dollars on internal teams or consulting projects.

"I'm looking forward to attending Dreamforce 2014, and sharing with industry friends and peers how Salesforce has helped to shape the sales and growth of our company," said Doug Camplejohn, CEO, Fliptop. "Our customers can use our unique solution together with the Salesforce Analytics Cloud to customize and deploy cloud analytics for any business need. This allows any company to transform their business by enabling them to go faster and empower users to take more data-driven actions."

"The convergence of mobile, social and cloud computing has sparked a data revolution, and companies today must leverage data-driven insights to connect with their customers in a whole new way," said Keith Bigelow, senior vice president & general manager, Salesforce Analytics Cloud, salesforce.com. "Salesforce Analytics Cloud is the first cloud analytics platform designed for every business user. With partners such as Fliptop joining the Analytics Cloud ecosystem, companies can benefit from best practices and industry expertise to extend analytics for every business need, making it easier than ever for anyone to explore and share data instantly, uncover new insights and take action from anywhere."

Fliptop will showcase its cutting-edge software at Dreamforce 2014 at Booth #W825.
For more information, or to register, visit http://www.salesforce.com/dreamforce/DF14/register.jsp. Use promo code EC14FLPTOP to save $100 on registration.

Wave Opens Up Insights From Every Data Source—Now Anyone Can Build and Deploy Analytics for Any Business Need
Wave, the Salesforce Analytics Cloud, is the first cloud analytics platform that enables admins, IT and developers to work closely with business leaders to empower everyone to make smarter, data-driven decisions in seconds. Natively integrated with Salesforce1 Platform, Salesforce Analytics Cloud benefits from the trusted platform and enables admins to quickly drag and drop Salesforce data to deploy sales, service and marketing analytics apps. In addition, developers and IT can use new Wave APIs and other data connectors to easily connect to any other data sources to build any custom analytics app for any business function, or embed analytics into an entirely new generation of analytics apps and connected products for customers.

About Fliptop
Fliptop's applications use data science to help companies close more sales. Our software leverages public web and internal application data in order to generate meaningful sales lift. Our cloud applications provide high return on investment and can be deployed quickly. Founded in 2009, Fliptop is a venture-backed company headquartered in San Francisco.

Salesforce, Salesforce1 and others are among the trademarks of salesforce.com, inc.

SOURCE Fliptop