Fliptop Makes Pricing Transparent for Predictive Marketing Applications

SAN FRANCISCO, June 29, 2015 /PRNewswire/ -- Fliptop, a leading provider of predictive sales and marketing software, announced that it will now publicly list product pricing on Fliptop.com. The announcement comes as an industry first, making Fliptop the only predictive marketing vendor to offer transparent pricing and marking a milestone in the evolution of the Predictive Marketing space.

Fliptop delivers a full suite of predictive applications that addresses every stage of the marketing and sales funnel. Unlike other predictive tools that take a "black box" approach, Fliptop provides a transparent user interface that shows all the signals in their predictive models, and enables users to drill down on the data behind the scores. Fliptop is now extending that same spirit of transparency to pricing.

"True SaaS is transparent in nature," said Doug Camplejohn, CEO of Fliptop. "Vendors in other SaaS marketing technology categories like Email and Marketing Automation have listed pricing publicly in order to build customer trust and accelerate adoption, and we feel it's about time that Predictive Marketing vendors show their cards."

The announcement comes weeks after Fliptop announced its Partner Program with NewVoiceMedia as the inaugural partner. The program enables companies to easily partner with Fliptop and build predictive machine learning models for joint customers.  

With the newly launched pricing page, Fliptop aims to set the precedent for the Predictive Marketing space. The company believes that full transparency across business practices will not only benefit customers and partners—streamlining the evaluation and purchase process—but promote wider industry growth and innovation and inspire other predictive vendors to follow suit.

About Fliptop

Fliptop is a leading provider of predictive sales and marketing software, helping companies gain competitive advantage, accelerate sales cycles and optimize marketing campaign investments. A full suite of predictive applications is specifically designed to address each stage in the marketing and sales funnel, including leads, opportunities and accounts.

SOURCE Fliptop