Flirt® Energy Drink Launches a New Enhanced Flavor Profile and Design

CHICAGO, Sept. 13, 2012 /PRNewswire/ -- Flirt® Energy Drink, the functional beverage created by women for women, has been improved and is being rolled out in a boldly redesigned Rexam 12 oz. SLEEK^® can. 

(Photo: http://photos.prnewswire.com/prnh/20120913/CG74013)
(Logo: http://photos.prnewswire.com/prnh/20120711/CG38561LOGO)

Flirt was specifically developed to provide women with a healthier alternative to standard energy drinks. It features zero calories, zero carbs and no sugar or preservatives. Its unique Green Tea-based formula has been enhanced, increasing the vitamin content and boosting the Ginseng and Ginkgo levels. These enrichments strengthen Flirt's ability to deliver effective energy while at the same time providing considerable nutritional value with a proven essential eight B-vitamin complex, Vitamin C, amino acids, Folic Acid, and Hoodia to help burn calories and provide women extra nutrition throughout the day.

"Flirt is far superior to typical products in the isotonic category in that it delivers the perfect punch of an energy drink but without the negative side effects of harsh stimulants," said Heather Pingrey, CEO, Goddess Energy Inc. "Flirt goes beyond being an effective and needed energy drink for females; it embodies the concept of empowering women. Through our partnership with Rexam, we are able to bring it to market in a great-looking package that will attract everyone's attention."

Flirt recently revamped its look by enhancing the graphics for a more vibrant retail presentation. The company uses Rexam SLEEK cans because their shape ties into the functionality of Flirt, and they are the most sustainable packaging choice in the world as aluminum cans are recycled at more than double the rate of any other beverage package.

"We are pleased to continue our partnership with Flirt and help them rollout their enhanced energy drink brand," said Rich Grimley, president and CEO, Rexam Beverage Can North America. "Our SLEEK can is the perfect packaging solution, building their brand while delivering superior recycling benefits, as well as distribution and retail display economics."

Flirt Energy Drink is currently available at select retailers across the East coast.

About Goddess Energy
Goddess Energy has a complete commitment to creating and marketing contemporary, innovative and appealing products that offer healthier and safer alternatives to the current energy, recovery and weight management beverage categories. Flirt Energy Drink, the company's first beverage, was created by nutritionists, doctors and professional athletes. Our team of skilled professionals created this functional beverage that tastes great. Our proprietary formula also provides considerable nutritional value. We are the only zero-calorie beverage in the category to contain an effective appetite suppressant which provides the added benefit of an enhanced, measurable and efficient caloric burn. For more information, visit www.flirtdrink.com.

About Rexam
Rexam is a leading global consumer packaging company. We are one of the leading global beverage can makers and a major global player in rigid plastic packaging. We are business partners to some of the world's most famous and successful consumer brands.  

Our vision is to be the best global consumer packaging company. Rexam's sales from ongoing operations in 2011 were in the region of £4.7 billion. We have more than 80 plants in 25 countries and employ close to 19,000 people. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit www.rexam.com

SOURCE Rexam