BOCA RATON, Fla., Dec. 21, 2015 /PRNewswire/ -- Flooring retailers will have a rare opportunity to learn the fundamentals of Internet marketing from famed Google executive Ben Tyson at a special SURFACES appearance called "Lunch with Google," sponsored by Mohawk Flooring and FloorForce Website Solutions.
The purpose of this limited seating, one-hour lunch event is to educate retailers on growing their respective businesses and succeeding in today's digital world. Flooring retailers, specifically, have reported challenges in staying current with the ever-evolving digital landscape. As a result, training and education on the shift from traditional media to digital has become more important than ever.
As Google's head of sales enablement, Ben Tyson has successfully conducted more than 300 trainings to over 30,000 sales reps, 2,000 account managers and 1,000 sales managers. "Google is excited to join FloorForce and Mohawk Flooring, both leaders in the flooring industry, to help retailers capture more customers online," said Tyson. "I am confident that flooring retailers will walk away from 'Lunch with Google' with a greater understanding of digital marketing and its power in generating sales."
"If there is one event that every retailer should attend at SURFACES; "Lunch with Google' would be it," says Tom Lape, President of Mohawk's residential division. "I can personally guarantee retailers will receive a valuable, insider look at how they can generate online leads and close more sales in 2016."
"Lunch with Google" will be held at 11 a.m. on January 20 at the SURFACES Expo in Las Vegas. Seats are limited. For more information, visit: bit.ly/LunchwithGoogle
FloorForce provides an integrated platform of Advertising, Website and Managed Services products that allow flooring retailers to leverage advanced digital technology and data to better engage and connect with their clients.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk's vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl.
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