CHICAGO, Nov. 18, 2014 /PRNewswire/ -- FLOR Inc., today announced that the brand collected roughly 3,000 pounds of Denver residents' used rugs and carpets on America Recycles Day. During the November 15th initiative, FLOR collected carpeting from more than 60 residents throughout the Mile High City that would have otherwise ended up dumped in a landfill, helping to minimize the estimated 4 billion pounds of carpet that is discarded in the U.S. every year.
The carpeting that was collected during the one-day initiative is heading back to FLOR's distribution center near Atlanta, GA, where it will be recycled and repurposed into brand new carpet design squares that will be available for purchase through its 21 store locations and online at www.FLOR.com. In exchange for participation, Denver residents were given a $100 gift card towards the creation of their own area rug or carpet runner through a unique composition of FLOR's eco-friendly carpet design squares. Due to the success the brand saw in Denver, it plans on expanding this initiative to more markets throughout the United States in 2015.
"This recycling initiative is a small part of our company's overall mission towards sustainability but a very important one in which the people – both our customers and future customers – can participate," said Rick Kilmer, President at FLOR. "We are looking forward to bringing this to cities across the U.S. next year in an attempt to bring even more awareness to our mission."
FLOR, along with its parent company Interface, continually strive to be earth-aware in all business practices, as the brands work to eliminate any negative impact the Interface family of companies could potentially have on the planet. Nearly all of FLOR's carpet design square styles are made 100% from recycled nylon, and through its Return & Recycle Program, which collects and recycles old carpet into new styles, the company has seen huge success since its launch in 1995, diverting more than 287 million pounds of materials from landfills.
For more information on FLOR and its sustainability efforts, please visit www.flor.com or www.flor.com/sustainability, or follow the brand on Twitter @FLOR. For more information on FLOR's Return & Recycle Program, please visit http://www.flor.com/recycle.
FLOR, a division of Interface, Inc., offers carpet design squares to create custom rugs, runners and wall-to-wall designs of any shape and size. FLOR presents a dynamic alternative to conventional floorcovering with endless design possibilities for an earth aware, transformational and striking design. Connected securely together with FLORdots™, one sided, non-toxic adhesives that can be easily removed or replaced, FLOR allows maximum flexibility and portability while delivering remarkable performance. Founded in 2003, FLOR is headquartered in Chicago, Illinois.