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Florida Panthers and Duffy's Sports Grill Form Strategic Partnership

Initiative will increase Florida Panthers marketing presence throughout Palm Beach County and the Treasure Coast


News provided by

Duffy's Sports Grill

Jun 09, 2010, 04:27 ET

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PALM BEACH GARDENS, Fla., June 9 /PRNewswire/ -- Following Duffy's Sports Grill's recent grand opening of their 22nd location in South Florida, the leading regional chain today announced they have formed a strategic partnership with the Florida Panthers.  In conjunction with what promises to be an exciting 2010/11 hockey season, Duffy's will be providing a platform for the team to reach the 3 million guests patronizing its restaurants in Palm Beach County and the Treasure Coast.  Duffy's will be hosting draft parties, watch parties, bus trips to important games, and other special event activities throughout the season.

"Due to their significant presence in Palm Beach County and the Treasure Coast, Duffy's Sports Grill is a perfect partner to help us reach northward in our quest for new loyal hockey fans," said SSE president & COO Michael Yormark.  "In addition, we will be adding value for our fans by providing them with special offers and perks at Duffy's."

To kick-off the partnership, Duffy's Sports Grill will be hosting the Florida Panthers 2010 NHL Entry Draft Watch Parties on Friday, June 25 at 6 p.m. at both Duffy's of PGA and Duffy's of Ft. Lauderdale.  Festivities will include Panther alumni and personalities such as Bill Lindsay, Randy Moller, and Ray Sheppard in attendance to meet with fans. In addition, Stanley C. Panther and the Panthers Ice Dancers will also be on hand to interact with fans. Duffy's will offer food and drink specials along with special prizes and giveaways during the event.

"Duffy's is very excited about our new strategic partnership with the Florida Panthers and are committed to adding significant value to the partnership in the months and years ahead," said Paul Emmett, President of Duffy's Sports Grill.  "Once again it is encouraging to be recognized as the Premier Sports Grill of South Florida."

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook, MySpace and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center welcomes more than two million guests each year.

Duffy's Sports Grill, based in Palm Beach Gardens, Florida operates 22 full-service, casual-dining restaurants, all of which are located between Melbourne and Ft. Lauderdale on the East Coast of Florida.  Duffy's boasts a distinctly upscale sports environment complete with all the satellite programming available, over 50 TVs per location, and framed authentic sports memorabilia throughout each restaurant.  For more information about Duffy's Sports Grill, please visit the company's website at www.DuffysMVP.com.

SOURCE Duffy's Sports Grill

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