NEW YORK, April 6, 2011 /PRNewswire/ -- Flow Society, a brand of authentic lacrosse lifestyle gear for young men, women and boys, announced today that it has signed an exclusive marketing and product collaboration deal with Connor Martin. Mr. Martin, who currently plays for the Colorado Mammoth and the Denver Outlaws, had an outstanding college career at Chapman University. He is well known in lacrosse community for his on field lacrosse skills as well as his original music, videos and strong internet presence. His "Con bro Chill" personality is a favorite among young lacrosse players and is regularly played on YouTube, Facebook and Twitter.
Connor will act as the primary brand ambassador for Flow Society and will handle personal appearances, autograph signings, exclusive videos and camp appearances for the Flow Society Tour of events throughout the lacrosse season. Additionally, the company will develop and market an exclusive collaboration line of signature apparel and gear that will be co-branded with Flow Society and the celebrity himself.
Connor Martin explained the partnership by saying, "From my head to my toes I can't feel my legs! That is how excited I am to be a part of Flow Society. They are a brand that aligns very well with what I do as an athlete and with my Con Bro Chill nonsense. The way they love our game, have fun and deliver loud, bright colored gear makes my head spin with all of the possibilities and fun we are going to have. At the end of the day, they want to support me being me, and I'm ecstatic about that. This is going to be Boom Town."
"Having Connor join our Flow Society team adds to our authentic position in the lacrosse segment and provides us a presence in the fashion, music and video arenas. Connor will play a major role in keeping us in touch with the target consumer as well as communicating our brand personality to this audience. We are honored to bring Connor into our brand family," stated Bob Stec, CEO of Passport Brands, the parent company for Flow Society.
The partnership kicked off at the Big City Classic at the Meadowlands on April 3 and will continue throughout the lacrosse season. The product line is in development and is expected to launch in key retailers for Spring 2012.
Flow Society brand is a division of Passport Brands, Inc. (Pink Sheets: PBIX). Passport Brands is a design, merchandising and marketing company that specializes in upper end niche branded apparel and accessories. The company operates a disciplined and focused marketing and sourcing platform for a diverse and growing portfolio of brands. Currently, the company operates the Marithe+Francois Girbaud jeans line for young men, Flow Society brand of authentic lacrosse gear and Brandina The Original line of handbags and accessories for women. For more information please visit the company web site at www.passportbrandsinc.com; www.flowsocietylacrosse.com; www.brandinatheoriginal.us; www.liveonthelfygirbaud.com.
SOURCE Passport Brands, Inc.