FloWater Gets Naked: New Campaign Strips Down the Dirty Truth About What's in Your Water

DENVER, July 15, 2025 /PRNewswire/ -- Ever wondered what's really in your water? Spoiler alert: it's not just H₂O. That's why FloWater is baring it all with its boldest, cheekiest, most transparent campaign yet: Drink Water Naked. No contaminants. No plastic packaging. No fake flavor. We strip away up to 99.9% of the junk. Because your water should have nothing to hide.

The Naked Truth: Your Water Might Be Dirty
Tap water across the U.S. is spiked with things you'd never want to sip—like lead, chlorine, PFAS ("forever chemicals"), and microplastics. Most people have no idea they're guzzling contaminants on the daily. That's where FloWater steps in (clothes off, filters on).

As part of the Drink Water Naked campaign, FloWater is launching a free Water Report Tool that lets you instantly find out what's in your tap water—just type in your zip code and brace yourself.

And while we're baring the facts, let's be clear: FloWater's 7x Advanced Purification system strips away up to 99.9% of the junk—no filters on the facts and no toxins in the water. Just ultra-clean, electrolyte-enhanced, ice-cold hydration that looks good naked.

Dropping Contaminants, Not Your Standards
The campaign is heating up in Times Square on July 19, when the iconic Naked Cowboy takes center stage to bare it all in support of bare water. His new mantra? "Save plastic. Drink Water Naked." Because like him, FloWater has nothing to hide and no shame in showing it.

Also stripping down: fitness influencer and hydration hype king Evan Slaughter (@fit2serve1). He'll be serving a sweat-soaked, bedazzled strip tease where each layer represents a contaminant—PFAS, microplastics, chlorine—until he's left with just what matters: FloWater. Pure. Clean. Naked. Hydration.

Hydration With Nothing to Hide
Starting July 28, campaign dives even deeper with risqué, hilarious, and unfiltered content that drives home a clean message: FloWater is hydration in its purest form. No bottled shame. No chemical cover-ups. No corporate greenwashing.

From the boardroom to the locker room, the hotel lobby to the warehouse floor, FloWater is rolling out content for every environment—reminding people that wherever you work, rest, or play, you deserve water that's bare, bold, and bullshit-free. With over 10,000 locations trusting FloWater, from top hotels and fitness centers to leading businesses and warehouses, we're showing that clean, plastic-free hydration isn't just a luxury—it's a standard.

Expect scandalously edgy videos and behind-the-scenes content so transparent, it's basically see-through. Because we believe hydration should never hide behind plastic or poison.

The Dirty Details
Let's get serious for a second (we promise it won't last long). Over 200 million Americans are exposed to PFAS and other dangerous toxins in their drinking water. Bottled water isn't the safe haven people think it is either—94% of bottled brands tested positive for microplastics.

Oh, and those plastic bottles? 1 million are sold every minute—and most end up polluting oceans, lakes, and landfills. You drink it. You wear it. You flush it. But your water shouldn't come wrapped in plastic.

This July, in honor of Plastic-Free Month, FloWater is inviting everyone to join the (non)movement and get naked with us—at least when it comes to your water.

A Brand That's Changing the Game
FloWater is doing something no one else in the water space has done: we've built a brand with purpose. We're not just providing clean water; we're creating a movement, pushing the boundaries of what hydration can be. We've saved over one billion plastic water bottles from the environment and are trusted by over 10,000 locations, including leading brands like Google, Hyatt, and Xponential Studios. We're not afraid to challenge the status quo, delivering hydration that's not only better for you, but better for the planet too.

Campaign Strip-Down Timeline
• July 9: Influencers start teasing the "Drop Contaminants" message.
• July 19: Naked Cowboy rides again in NYC from 1–2 p.m. EST.
• July 28: "Water with Nothing to Hide" content goes live. You won't want to miss it (and neither will your algorithm).

About FloWater
Incubated in Silicon Valley and now based in Denver, FloWater is revolutionizing the way the world drinks water. With proprietary 7-stage Advanced Purification technology, FloWater Refill Stations transform ordinary tap water into ultra-purified, high-performance hydration, while removing up to 99.9% of all toxins like lead, PFAS, microplastics, and more.

Delivering the purest, best-tasting water available, FloWater is leading the charge against plastic pollution and, to date, has saved one billion plastic water bottles from entering the environment.

Recognized as a World Changing Idea by Fast Company, FloWater is trusted by over 10,000 forward-thinking businesses, hotels, schools, and fitness centers nationwide—including Google, Hyatt, Xponential Studios, and Oakland Unified School—to deliver next-level hydration without the plastic waste. Learn more at DrinkFloWater.com.

SOURCE FloWater