Flower Shop Perfumes Co. Announces The Most Anticipated Fragrance Relaunch by Melanie Martinez

Cry Baby Perfume Milk will debut in celebration of the 10-year anniversary of the double-platinum album, Cry Baby by Melanie Martinez

LOS ANGELES, Aug. 4, 2025 /PRNewswire/ -- Today Flower Shop Perfumes Co. announced the pre-sale of the long-awaited relaunch of Cry Baby Perfume Milk by Melanie Martinez in celebration of the 10-year anniversary of the double-platinum album.

First released in 2016, the fragrance has been sold out for 5 years, achieving cult status and remaining virtually unattainable ever since. Now, after years of demand, with bottles reselling for over $1,000 and fan pleas flooding the internet via comments, DMs, and petitions, Melanie Martinez and Flower Shop are answering the call. The signature milky scent and collectible baby bottle are officially making their return.

"To celebrate Cry Baby's 10 year anniversary, my favorite milky, strawberry, complex gourmand fragrance is finally back!" said Melanie Martinez. "I've prayed for this moment and I know a lot of people have been waiting for it as well. Truly a dream to have received so much love on my first fragrance ever. Reviving it this time in a bigger bottle for all of you perfume lovers is such a special feeling."

The relaunch, in partnership Flower Shop Perfumes Co., comes after both parties collaborated on the bespoke fragrance and thematic packaging design for Portals Parfums by Melanie Martinez. The collection was inspired by Melanie's third studio album, Portals, and now are extending their work together to bring back the coveted Cry Baby Perfume Milk.

"Bringing back this iconic fragrance has been an absolute honor and privilege," says Isaac Lekach, Co-Founder & CEO of Flower Shop Perfumes Co. "This perfume was my introduction to Melanie Martinez's incomparable creativity, and from the moment I saw it, I remember thinking, I wish I had made that."

The new iteration of Cry Baby Perfume Milk (100ml) will officially return on August 4, 2025 for $175 with its iconic top notes of strawberry, milk, forest fruits, powdery middle notes, and caramel and woody base notes, created by Melanie with perfumer Catherine Selig. The iconic fragrance bottle will remain identical to the original, with the addition of a magnetic cap for a more satisfying user experience, versus its previous screw-on enclosure. Plus, it will be housed in a much larger bottle at 100ml versus the original 75ml.     

Cry Baby Perfume Milk will be available at portalsparfums.com, and is the first of many surprises to kick off a celebration of the album's anniversary.

ABOUT MELANIE MARTINEZ
Melanie Martinez has stretched, shaped, and molded alternative pop into an immersive, innovative, and inimitable world of her own design. Since emerging in 2012, the New York-born Latin-American singer, songwriter, director, and visionary has not only blurred the lines between genres, but also between reality and fantasy, beckoning audiences into the warm embrace of her singular artistry. Martinez broke ground with her now-iconic 2015 debut LP, Cry Baby. The 2x-Platinum album, celebrating its 10th anniversary this year, is home to the 3x-Platinum "Dollhouse," 2x-Platinum staples "Pity Party," "Play Date" "Pacify Her," "Carousel," "Mad Hatter," and "Soap," and Platinum favorites "Training Wheels," "Sippy Cup," "Alphabet Boy," and "Tag, Your It." After vaulting to #6 on the Billboard 200, this epic has gone on to log 208 non-consecutive weeks on the chart. In its wake, she notched two consecutive Top 3 debuts on the Billboard 200 with the Platinum-certified K-12 (2019) and PORTALS (2023) - the former alongside an accompanying musical film of the same name, and the latter of which bowed at #2 and spawned "VOID" and "DEATH," her first original songs to debut on the Billboard Hot 100. In 2024, she embarked on her first-ever global arena headline run, The Trilogy Tour, packing legendary venues on multiple continents, including sold-out successive nights at Madison Square Garden. The outing saw the evolution of Martinez's alter ego "Cry Baby" performed live, featuring hits from all three of her albums, which have together earned over 39 billion worldwide streams to date.

ABOUT FLOWER SHOP PERFUMES CO.
Flower Shop is a boutique fragrance company founded by husband-and-wife duo, Lillian Shalom and Isaac Lekach. Drawing from Isaac's extensive background in the fragrance industry and Lillian's creative vision, Flower Shop offers a collection of attention-drawing unique, luxury perfumes that blend artistry with authenticity. The company stands as a testament to their shared love for fragrance and belief in the power of scent to evoke emotions, memories, and experiences.

For press inquiries, please reach out to [email protected] 

SOURCE Flower Shop Perfumes Co.