Flowmaster Mufflers Signs Funkmaster Flex to Showcase Groundbreaking Products In 2010!

SANTA ROSA, Calif., March 15 /PRNewswire/ -- Flowmaster Mufflers - The advanced exhaust technology specialist joins forces with America's #1 Hip Hop personality – DJ Funkmaster Flex to create a TV, radio and event trifecta of high impact media campaigns.

It Makes Sense! – Flowmaster Mufflers and Funkmaster Flex

It simply makes sense to connect Flowmaster, the leader in advanced exhaust technology, with the #1 automotive customization personality – Funkmaster Flex.  Flowmaster has long been recognized for creating innovative high performance products that improve power, torque and mileage of both street and racing vehicles. Funk Flex is a proven innovator in Hip Hop culture and modern automotive styling with a world renowned automotive TV show, Hot 97 radio show and eight city explosive car and bike tour to showcase his ideas and passions.  This is a perfect fit for both Flowmaster and Flex!

"We're really pleased to have connected with Flex for 2010 and see the bond between our groups as a great way to further increase the Flowmaster message and brand to a loyal audience of fans and soon to be fans of our product," stated Winnie Flugger, CEO of Flowmaster, Inc. "We know that 'Flex' will help us reach a new and diverse audience of enthusiasts and others not aware of our products increasing our credibility with this audience and introducing us to an exciting youthful market."

"Flowmaster gearheads, customizers, rodders and young tuners are a group of unique individuals that are defining the creative future of the auto industry each time they step on the gas pedal," said Funkmaster Flex.  "I hope my tour, radio and TV shows provides an excellent platform for Flowmaster to showcase their products and inspire these aficionados with new exhaust technology ideas and keep things poppin' in 2010."

"Funk Flex Full Throttle"

For 2010, Funkmaster Flex will make eight stops on his hard-driving car and bike tour and Flowmaster products will be used on all of his project cars ranging from a 1965 Buick Riveria to a 2010 Ford Mustang and 2009 Dodge Challenger.  Each ride will be featured on Flex's newest TV show "Funk Flex Full Throttle" to air on a major cable network in April.  In each episode, he will detail the customization of the cars and the performance enhancements he makes including the use of Flowmaster products.  Finally, Flex will talk with his fans about each ride and where he's showcasing them on his popular radio show.

About Flowmaster Mufflers

Flowmaster's product line includes exhaust products for Performance Street, Muscle Cars, Trucks, Street Rods, RV's, Motorhomes, and all types of race applications. With over 400 different muffler models, 370+ exhaust systems and numerous exhaust accessories available, Flowmaster offers you the choice of sound to fit your preference from "wild to mild" and your specific vehicle needs. Visit www.flowmastermufflers.com for detailed information regarding your vehicle.

About Funkmaster Flex

A New York City native, Funkmaster Flex is synonymous with hip hop. For over a decade, he has reigned as America's #1 Hip Hop DJ personality, reaching more than two million listeners a week through his popular radio show. His production talents and artist relationships have earned him five gold records for major-label mix albums.

Funkmaster Flex has successfully connected his hip hop celebrity status to the auto industry to become a guru of car customization culture. Through his high-profile custom-car club, Team Baurtwell, Flex has customized cars for attention-drawing personalities in film, music and professional sports. His eight-city Custom Car and Bike Show keeps him constantly connected with the latest trends and styles happening in the automotive industry.

His previous television series hits include the first season of "Fast Machines with Funkmaster Flex" and "Rides with Funkmaster Flex" which aired on SPIKE TV and "All Muscle and Car Wars with Funkmaster Flex" which aired on ESPN. Currently, he is excited to begin working on his new show "Funk Flex Full Throttle".  For more information on Funkmaster Flex visit www.funkmasterflex.com or contact Mitch Johnson at [email protected].

SOURCE Funkmaster Flex