SEATTLE, March 21, 2018 /PRNewswire/ -- FlowPlay, creator of the most powerful immersive gaming platform, today announced two new executive appointments to round out the company's C-suite. Effective immediately, Craig Robinson will take the role of Chief Revenue Officer (CRO) to lead the creation and optimization of new revenue streams and Scott Pultz will oversee FlowPlay's front-end technology stack as Chief Architect. These strategic promotions come at an inflection point for the company and solidify its go-forward strategy of reaching new markets and audiences through the introduction of products and offerings built on FlowPlay's immersive gaming platform.
After jointly leading the transformation of the company's engineering strategy and technology stack over the past two years, Robinson and Pultz are assuming the new roles well-positioned to continue defining strategic goals and guiding teams during this new stage of growth. With the transition of 1.4 million lines of code designed to future-proof FlowPlay's platform recently completed, both executives will be at the core of executing against an aggressive product and growth strategy in 2018.
"Both Craig and Scott have been invaluable members of the leadership team as the company has grown steadily over the past ten years, especially in their individual and collective contributions to our most recent corporate initiative to overhaul our entire platform," said Derrick Morton, CEO of FlowPlay. "Their dedication to the company and innate understanding of how to build strong communities through games has been paramount to the overarching success of FlowPlay in recent years, and both will continue to play important roles in achieving future product success."
As CRO of FlowPlay, Robinson will serve in a cross-functional role overseeing the creation and optimization of revenue streams across marketing, engineering, customer service, and more. Notably, he will lead FlowPlay in leveraging machine learning and artificial intelligence (AI) along with the company's rich database of gameplay data to better understand and predict player behavior. Prior to the role, Robinson served as Vice President of Mobile Games at FlowPlay and founded three companies. He holds a BS in Computer Science from Northwestern University and an MBA from the University of Washington.
"FlowPlay has a tremendous opportunity right now. We have profitable games with loyal user bases, but we have barely scratched the surface in terms of optimizing the ability to retain and monetize players," Robinson said. "In this new role, I have the opportunity to partner with the leadership team to drive the transformation of our products, tools, and processes to not only improve monetization of current and future products, but also make the in-game experiences of our players more personalized and engaging."
As Chief Architect, Pultz will be responsible for leading a team of engineers and designers to manage the front-end technology stack for both FlowPlay's platform and current suite of games. This includes evolving the programming standards and style, designing new features and outlining best practices in addition to maintaining the platform's core codebase. Pultz is a self-taught engineer that began his programming journey at nine years old, before launching his career at the age of 16 and starting in the games industry at 18 where he quickly became a lead engineer at Monolith Productions. He recently celebrated his ten-year anniversary with FlowPlay in January 2018.
"Code design and implementation is invaluable to how the magic is captured and brought to life for any successful game – it powers everything from the player interface to the unique features that bring players back," Pultz said. "While we have several milestones to achieve in the near-term to create a seamless front-end experience, ultimately this role will allow me to focus on the long-term goal of expanding and strengthening our platform to enable the success of our future games."
These executive appointments come after a strong 2017 for the mid-sized developer and publisher which has grown to employ more than 60, while maintaining its position as one of Washington's Best Companies to Work For according to the Seattle Business Magazine. For more information about open positions and partnership opportunities, visit www.FlowPlay.com.
FlowPlay is the company behind the most powerful immersive gaming platform for casual and sports wagering games, virtual worlds and social casinos. A developer, operator and publisher, FlowPlay serves both consumers and businesses with engaging online and mobile free-to-play experiences. Partners turn to FlowPlay for its extensive multiplayer infrastructure, industry-leading monetization rates and proven track record helping businesses launch custom-branded online games. FlowPlay's consumer products include ourWorld, one of the most popular teen virtual worlds, and Vegas World, the industry's most engaging multiplayer social casino. Together, they have been played by a loyal community of more than 75 million users around the world. FlowPlay dominates a cross-section of industries including online and mobile games, fantasy sports and casinos – consistently creating opportunities in high-growth and emerging markets. Based in Seattle, FlowPlay was founded in 2006 and is primarily funded by Intel Capital and the creators of Skype. For more information, visit www.FlowPlay.com or contact firstname.lastname@example.org.
Barokas PR for FlowPlay