FLW Outdoors, Plano Enter Multiyear Partnership

MINNEAPOLIS, Nov. 29, 2010 /PRNewswire/ -- FLW Outdoors and Plano®, pacesetter in the storage-system industry, have signed a multiyear sponsorship agreement. Through FLW Outdoors' lucrative bass and walleye tournaments, Plano will showcase its extensive line of fishing, hunting, golf and toolbox products. In addition, Plano will have a strong presence across all of the FLW Outdoors media platforms. Terms of the agreement were not disclosed.

"Plano is a natural fit with FLW Outdoors," said Trisha Blake, president of the FLW Outdoors Marketing Division. "It seems that everyone – from the recreational fisherman to the seasoned Tour pro – owns a Plano storage product. This partnership will ensure that the next generation of anglers appreciates the impact Plano has on the fishing industry."

Plano will be featured in a variety of media formats, including the weekly "FLW Outdoors" television program on VERSUS, FLW Outdoors' multiple websites, and its bass and walleye magazines. Plano will also have the opportunity to display their products, promote their anglers and provide promotional offers to fans at the FLW Outdoors Expo, held in conjunction with the Walmart FLW Tour, and the College Fishing Festivals, held in conjunction with National Guard FLW College Fishing.

Since 1952 Plano has built a tradition of excellence by supplying outdoor enthusiasts with storage solutions that allow them to make the most of the time they have outdoors. In addition to its high-quality products for tools, golf and hunting, Plano has remained at the cutting edge of keeping anglers' tackle organized and dry with its plastic storage systems.

ABOUT FLW OUTDOORS

FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 189  tournaments in 2010. FLW Outdoors has also taken fishing mainstream with FLW Fantasy Fishing awarding the largest prizes in the history of fantasy sports. FLW Outdoors memberships are available featuring numerous benefits including Player's Advantage. For more information about FLW Outdoors and its tournaments, visit FLWOutdoors.com or call (270) 252-1000. For more information about FLW Fantasy Fishing, visit FantasyFishing.com.

FLWOutdoors.com

SOURCE FLW Outdoors