NEW YORK, July 19, 2016 /PRNewswire/ --
Growing Advertisement Industry, Increasing Sales of Mobile Handsets, Coupled With Introduction of Phase III Policy to Drive FM Radio Market in India Through 2021
According to a recently released TechSci Research report, "India FM Radio Market By Type, By Sector, By Ownership, Competition Forecast & Opportunities, 2011-2021", FM Radio market in India is projected to register a CAGR of over 17% during 2016 - 2021. Over the last few years, India has emerged as one of the fastest growing markets for FM Radio in Asia-Pacific, on account of expanding advertisement industry, rising sales of mobile handsets with FM capability, coupled with huge radio listenership base in the country. Initiatives taken by Government of India such as introducing the Phase III auction policy to offer new opportunities for private players in FM radio market and to expand their reach across tier-II and tier-III cities is expected to have a huge positive impact on the country's FM radio market over the next five years.
Browse 29 market data Tables and 60 Figures spread through 167 Pages and an in-depth TOC on "India FM Radio Market"
Minimum Net Worth Criteria for an Applicant Category Net Worth D Category Cities and cities with population up to 1 lakh USD7.4 Billion C Category Cities USD1,489.3 Billion B Category Cities USD2,978.6 Billion A Category Cities USD4,467.9 Billion All Categories of Cities in all regions USD14,893 Billion
Source: Ministry of Information & Broadcasting, Government of India
Over the past few years, India's retail sector grew strongly on account of rising spending power, improving consumer lifestyle and expanding middle class consumer base. Moreover, other sectors such as real estate, entertainment, education, automotive have been witnessing consistent growth in India over the last decade. As a result, adopting FM radio as a source of advertisement for brand building and increasing consumer awareness about a company's products is growing. Prasar Bharati, Entertainment Network (India) Limited, Sun TV Network Limited, Reliance Broadcast Network Limited, and D.B Corp Ltd. are the largest players operating in the country's FM radio market.
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"Growing media & entertainment industry, increasing number of live events across the country as well as rising technological advancements in FM radio industry such as HD radio technology, are expected to drive FM radio market in India during the forecast period. Moreover, rising internet penetration, growing smartphones user base coupled with declining bandwidth consumption prices are fueling internet radio market in the country. Furthermore, growing sales of passenger cars and increasing adoption of radio cabs is positively impacting the country's FM radio market. Consider all these factors, coupled with Phase III auction roll out, we expected brighter days ahead for FM radio market in India.", said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
"India FM Radio Market By Type, By Sector, By Ownership, Competition Forecast & Opportunities, 2011-2021" has evaluated the future growth potential of India FM Radio market and provides statistics and information on market size, structure, consumer behavior and trends. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities available in India FM radio market.
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