Focus on Energy Launches Appliance Recycling Program / Opens New Recycling Facility

Mar 29, 2012, 09:00 ET from Focus on Energy

MADISON, Wis., March 29, 2012 /PRNewswire/ -- Focus on Energy, Wisconsin utilities' statewide program for energy efficiency and renewable energy, today announced the launch of a new Appliance Recycling Program. Designed to encourage Wisconsin residents to get rid of their old, inefficient appliances, the program offers customers a $30 incentive and complimentary appliance removal.

"That older refrigerator or freezer in the garage may be convenient, but it can consume up to four times more energy than newer units and cost up to $150 more a year in electrical costs," said William S. Haas, Focus on Energy's program director. "The Appliance Recycling Program offers an easy way for Wisconsin residents to make a difference in their home's energy efficiency while contributing to a process that takes pressure off the power grid and creates local jobs."

Appliances scheduled for pick-up must be in working order, clean and empty, with an inside measurement of between 10 to 30 cubic feet— standard size for refrigerators and freezers. Following pick-up, they will be properly disposed of at Focus on Energy's new U.S. Environmental Protection Agency-approved facility, located in Franklin, Wis.

Celebrating its grand opening today, the recycling facility adds 18 new green jobs to the local economy. It relies on semi-robotic technology to safely disassemble outdated, energy-wasting refrigerators and freezers, returning approximately 95 percent of appliance components to the manufacturing stream. In addition, foam insulation is safely incinerated to generate electricity, returning energy back to the grid.

To schedule a pickup or learn more about the program, please call 1-855-398-5226 or visit  

About Focus on Energy

Focus on Energy is Wisconsin utilities' statewide energy efficiency and renewable resource program funded by the state's investor-owned energy utilities and participating municipal and electric cooperative utilities. Focus on Energy works with eligible Wisconsin residents and businesses to install cost-effective energy efficiency and renewable energy projects. Focus on Energy information, resources and financial incentives help to implement projects that otherwise would not be completed. Its efforts help Wisconsin residents and businesses manage rising energy costs, promote in-state economic development, protect our environment and control Wisconsin's growing demand for electricity and natural gas. For more information call 800.762.7077 or visit

Catalina Lamadrid, LEED AP, GHG IQ
Focus on Energy - Director of Communications & Marketing



SOURCE Focus on Energy