Folgers® Instant Coffee Crystals Unveils A Fresh New Look

ORRVILLE, Ohio, Sept. 20, 2012 /PRNewswire/ -- The new Folgers® Instant Coffee Crystals packaging makes preparing a rich, flavorful cup of coffee easier and more convenient.  The makers of Folgers Coffee are pleased to introduce the fresh new look of Folgers Instant Coffee Crystals, the #1 brand of Instant Coffee in the United States¹. The new consumer-friendly packaging redesign features an ergonomic shape with an easy-open flip top lid and the same great-tasting flavor and aroma of Folgers Instant Coffee Crystals inside.

"Folgers is committed to offering a wide variety of delicious, convenient coffee options no matter what the occasion," said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. "Designed with the instant coffee drinker in mind, the new look of Folgers Instant Coffee Crystals boasts the same rich, flavorful taste and aroma that consumers have always known and loved, now with the added convenience of an easy-to-grip shape and flip top lid."

The ergonomic shape and new 3 oz. size offering help make storage more convenient while the easy-open flip top lid makes a fresh, quick cup of coffee even easier to enjoy. Now available nationwide where you buy groceries, the newly redesigned Folgers Instant Coffee Crystals are available in both Folgers Classic Roast® and Classic Decaf varieties for $3.49-$3.69. 

Additionally, Folgers Instant Coffee Single Serve Packets allow coffee-lovers to instantly savor the rich aroma and delicious taste of Folgers while on the go.  Folgers Instant Coffee Crystals are available in single serve packets in Folgers Classic Roast (7 ct.) and Decaf Roast (6 ct.) varieties each for approximately $1.09.    

¹SymphonyIRI All Outlet Share Report, Data 52 Weeks Ending 2/20/12.

Find Folgers on Facebook or visit Folgers.com for a full list of Folgers Coffee varieties, product locator, and recipes.

About The J. M. Smucker Company

For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments.  Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's^®, Folgers^®, Dunkin' Donuts^®, Jif^®, Crisco^®, Pillsbury^®, Eagle Brand^®, R.W. Knudsen Family^®, Hungry Jack^®, Cafe Bustelo^®, Cafe Pilon^®, White Lily^® and Martha White^® in the United States, along with Robin Hood^®, Five Roses^®, Carnation^® and Bick's^® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit www.smuckers.com.

The J. M. Smucker Company is the owner of all trademarks, except for the following which are used under license:  Pillsbury^®, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC; Carnation^® is a trademark of Societe des Produits Nestle S.A.; Dunkin' Donuts^® is a registered trademark of DD IP Holder, LLC; and Douwe Egberts^® and Pickwick^® are registered trademarks of Sara Lee/DE B.V.  Borden^® and Elsie are also trademarks used under license.

SOURCE J.M. Smucker Company