Folio Institutional to Wirehouse RIAs: Breaking Away is Easier than You Think

"Leaving a firm to go out on your own is a complex process, so it's important for an advisor to be prepared every step of the way," said Greg Vigrass, president of Folio Institutional. "Breaking away is possible, and there is ample guidance and support for advisors who want to do this. We frequently speak with startup RIAs who are researching the tools their business will need. As a custody option, Folio Institutional's all-in-one brokerage and fintech platform is an ideal 'home' for breakaways because it gives them everything they need for one low, asset-based fee."

According to Folio Institutional's national sales team, some of the biggest myths about advisors breaking out on their own are:

• Thinking you have to go it alone – "Don't panic. Today, there are lots of resources, from specialized consultants to dedicated teams of transition professionals, such as Folio Institutional's relationship managers, who make the move easier," Vigrass added. Advisors should also look for a custodian that offers seamless onboarding and training. Custodians should also demonstrate a commitment to helping their advisors' business grow.
• All custodians are the same – Choosing a custodian is one of the most important business decisions an advisor will make. Yet, some custodians "wall off" certain services to advisors with smaller assets under management. "Folio Institutional is excited to work with advisors who are committed to their business and show the motivation to grow," said Vigrass. (Read "Six Key Questions to Ask a Prospective Custodian.")
• Technology is too expensive – Start-up advisors will need portfolio management, performance reporting and robust trading tools right out of the gate. Yet some think adding a flexible model management system, robust tax management tools or robo advisor services are too costly. Vigrass adds, "The expense of these services forces breakaways to make difficult choices about what they're willing to pay for. Folio understands this, and offers a comprehensive solution with a single, asset-based fee."
• Small accounts do not provide ROI – Start-up advisors cannot always afford to be choosy when it comes to client account size. "Advisors can precisely manage large and small accounts when they combine model strategies with fractional shares. Add in an automated trading system, and advisors now have more time available to build relationships. Also, asset-based pricing eliminates cost as a consideration for doing what is right for all clients in all cases," said Vigrass.

For more information on the pitfalls breakaway advisors face, read "Breaking Away: The Good, The Bad and the Avoidable" from Folio Institutional Sightlines' blog.

(Advisors may request a demo of the Folio Institutional platform.)

About Folio Institutional®
Folio Institutional is a leading brokerage, custody and financial technology company, all in one. Investment advisors, financial institutions and retirement plans use our innovative technology and modular solutions to build and precisely manage customized portfolios for their entire client base, regardless of account size. Our clients use our state-of-the-art trading, portfolio management tools, digital investing services and alternative investment capabilities to create a better client experience, scale their business and improve profitability. We empower the financial services industry on both a full-service and technology-licensed basis, servicing billions of dollars of investor assets nationwide. www.folioinstitutional.com

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