Follett Announces New Online Rental Solution for Independent College Bookstores
New Program Supports Independence and Enhances Store Brand
28 Feb, 2011, 09:00 ET
RIVER GROVE, Ill., Feb. 28, 2011 /PRNewswire/ -- Follett Higher Education Group today announced a new online affiliate textbook rental solution for independently managed college bookstores that will be available for fall 2011. Follett is launching its newest program to offer even more competitive rental prices and higher bookstore commissions, while featuring deeper, store-branded websites and marketing solutions to drive traffic to the independent bookstore.
With the new Follett-owned and-developed program, customers will see highly competitive commission rates to ensure that bookstore operators receive the maximum benefit for offering textbook rental, all while enhancing the independent bookstore brand.
"Staying competitive in today's rapidly changing marketplace requires college stores to offer more affordable course material options to students. Rental presents the lowest up-front cost for any customer," said Tom Christopher, president of Follett Higher Education Group. "It's more important than ever to have the support of a trusted partner like Follett. We are invested in the success of the college store industry, and we're confident that our program will deliver unmatched results for our customers."
In response to the unique needs of the independent bookstore market, Follett's new affiliate rental program empowers college stores by providing them with the tools to implement branded marketing campaigns and fully customize their online storefronts, including store maps, hours and more consumer information.
In addition, Follett's new affiliate rental program was designed with independent college stores in mind, and is offered only to campus bookstores. This channel exclusivity helps protect independent college stores and supports their ability to gain and maintain market share.
Follett's affiliate rental program option also allows students to search rentable textbooks by title and course through a customized online storefront. The platform includes a proprietary pricing algorithm that ensures customers will be offered highly competitive rental pricing on the widest assortment of titles.
"When you combine Follett's eCommerce expertise with our innovative textbook rental program and unmatched inventory of hundreds of thousands of books – the result is a new affiliate rental program that offers lower prices, higher commissions, and supports the continued success of independent college stores," said Christopher.
For more information about Follett's affiliate rental program, contact Jerry Lynch at 800-322-6223 or via email at [email protected].
About Follett Higher Education Group
Follett Higher Education Group of Oak Brook, Illinois, is the leading provider of bookstore services and the foremost supplier of used books in North America. Follett services five million students and over 400,000 faculty members through more than 850 stores. Follett also services more than 1,600 independent campus stores with its wholesale services, and has the most visited ecommerce collegiate website, efollett.com, that provides services and products through a network of more than 900 campus stores.
Follett Corporation is a $2.7 billion, privately-held company that provides products, services and solutions to the educational marketplace. Follett Corporation was founded in 1873, and today is headquartered in River Grove, Illinois.
SOURCE Follett Higher Education Group
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