SAN FRANCISCO, Jan. 22, 2016 /PRNewswire/ -- FollowAnalytics, the leader in mobile marketing engagement for the world's leading brands, today published The Definitive Guide to 2016 Mobile Marketing Conferences. The Guide is designed to give Mobile Marketers an at-a-glance view of tradeshows and community events happening globally during the coming year so they can pick the ones most relevant to them.
"The market's exploding and with limitations on time and budget, we know mobile marketers can't possibly attend them all," said FollowAnalytics' CMO, Gail Ennis. "Even doing the research to figure out which conferences to prioritize is a chore in and of itself. We're synthesizing the data to assist marketers as they transition to mobile first marketing."
The list includes global events that have a particular focus on mobile marketing, analytics and engagement. It also includes the event size, registration costs, formats and a general overview of each show. FollowAnalytics will be updating The Guide throughout the year as new information becomes available.
You can read The 2016 Definitive Guide to Mobile Marketing Conferences online here: http://followanalytics.com/conf-guide-2016.
FollowAnalytics provides next generation mobile engagement that gets you closer to your customers than ever before, connecting mobile to your existing marketing stack to power 1:1 personalized push notifications, in-app messaging, email, video and coupons. FollowAnalytics does the "heavy lifting" for marketers using mobile CRM, smart segmentation and recommendations to create mobile moments and omnichannel experiences that delight customers. FollowAnalytics customers are industry leaders including: AXA, Allianz, BNP Paribas, L'Oréal, Renault, Voxeet and more. Founded in 2013 by Samir Addamine, FollowAnalytics is headquartered in San Francisco with offices in Paris and Montreal.