Food Ingredients Europe Nominated for Two AEO's Awards - Best Trade Show Over 2000m2 and Marketing Campaign of the Year

Jun 21, 2010, 11:21 ET from UBM

AMSTERDAM, June 21 /PRNewswire/ -- Food ingredients (Fi) Europe, the world's largest trade show for the food ingredients industry, has been nominated by the Association of Event Organisers (AEO) for the Best Trade Show Over 2000m2 Award and Marketing Campaign of the Year Award.

Held in Frankfurt on 17-19 November, 2009, Fi Europe broke all records with 1,069 exhibitors, 5.4% more than the previous show in 2007, and 14,326 visitors – a staggering 29% increase from 2007! The unprecedented success comes during the worst global slowdowns ever felt by both the trade show and health ingredients markets, which stresses the strength of the show even more.

"Fi Europe was a success because it provided the ultimate platform for buyers and sellers to connect," Comments UBM-IM CEO Simon Foster. "In an extremely fragmented market, a trade show acts as a catalyst, as an advocate, and as a trusted advisor.  FiE did this, and the results show – massive growth in terms of all the key factors (exhibitors, visitors, revenue and profit)… amid the worst recession of our lifetimes."  

Market research before the show has indicated that businesses wanted to look past the recession and to focus on optimism for 2010 and beyond. Therefore the show theme reflected this – "The Future of Ingredients." "As the trade show industry faced pressure like never before in 2009, our objectives were not to atrophy as an event in terms of visitor quality or quantity, but to keep extending attendee numbers and national diversity," says UBM-IM Marketing Manager Leonie Reindertsen, who has been nominated for her own outstanding achievements in marketing for the AEO's Unsung Hero Award. "We have done that by utilising the latest in marketing technology and delivered an uber-customised exhibitor and visitor campaign that provided a tailored message to potential attendees."

Running biennially since 1986, Food ingredients Europe (FiE) is peripatetic (rotating between London, Paris and Frankfurt) and connects food ingredients suppliers with FMCG multinationals like Unilever, Kraft and Heinz. Food ingredients Europe returns on 29 November - 1 December 2011 to Paris, France. Hundreds of food and natural ingredient suppliers have already secured their stand space.

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About UBM International Media

Headquartered in the Netherlands and operating throughout Europe, Asia the US and Brazil, UBM International Media has the number one exhibition brands in a number of global markets. These include food and pharmaceutical ingredients, fine chemicals, cruise shipping, and health & beauty packaging. These events are recognised as the pre-eminent event in their respective market and bring together suppliers and marketers to view the latest products and services available in the market.

These international communities are serviced by UBM's exhibitions and websites and now UBM International Media provides thought leadership to these markets through a growing conference programme. For more information, visit