MIAMI, Feb. 20, 2013 /PRNewswire/ -- This weekend, chefs and epicures will storm the beaches and restaurants of South Beach for the four-day Food Network SOBE Wine & Food Festival. For a few hours on Friday, February 22, celebrity chefs will refresh themselves with cocktails provided by Foods From Chile, and let off some steam in a competitive game of beach volleyball at The James Royal Palm Beach hotel.
"Now more than ever, I find myself spending time on the beaches of Miami, admiring all the beautiful people frolicking around on rollerblades, skipping in the sand and soaking up the sun" says Chef Spike Mendelsohn, about what prompted the creation of the event. "This year, I'll be testing out my jump serve at our first ever Let's Get Spiked! Chef Volleyball Tournament."
As a sponsor of the "Let's Get Spiked! Chef Volleyball Tournament, hosted by Spike Mendelsohn," Foods From Chile will be courtside, cooling down and energizing chefs, press, and VIP attendees with Chilean wine and fruit cocktails, while the crowd enjoys free SOBE Survival Sacks filled with Chilean fruit, snacks, blueberry-lemon lip balm, mini-fans, and more.
"Beach volleyball and Chilean food sound like an unusual partnership, but it's actually a perfect fit with the Foods From Chile," says Agathe Blanchon-Ehrsam, Executive Director of Vivaldi Fifth Season, the organization's marketing agency. "We can share the Chilean food story of freshness, quality and abundance to top chefs in a gorgeous, natural setting."
Chefs Andrew Zimmern, Chuck Hughes, Jeff Mauro, Johnny Iuzzini, Kris Wessel, Pat LaFrieda, Stephanie Izard, Tim Love, and Todd Erickson are all expected to attend.
The South Beach presence is part of the Chilean trade organization's five-city, U.S. marketing campaign to promote 23 Chilean food categories, from fruits and nuts to seafood to wine. FoodsFromChile.org offers an interactive availability calendar and retail map so users can see what Chilean foods are in season and where they can be purchased. Check out our daily updates on Facebook for retail demos near you.
About Vivaldi Fifth Season
Fifth Season is the digital, design and technology agency of Vivaldi Partners Group (http://www.vivaldipartners.com/). Vivaldi Fifth Season is a creative powerhouse that orchestrates and produces innovative, engaging branded experiences that allow businesses to connect with their audiences and create entire new business models based on the strength of these new relationships.
CONTACT: Soh Won Cha, SWCha@vivaldipartners.com
SOURCE Vivaldi Fifth Season