NEW YORK, Nov. 3, 2016 /PRNewswire/ -- Foot Locker, Inc., a New York-based specialty athletic retailer, and ASICS America Corporation, a true sport performance brand, announced "Second Chances," directed by filmmaker Sean Brown and produced by Stephanie Martucci, as the winner of the second-annual "Real Lives. Real Runners," campaign. The national contest invited filmmakers to capture inspirational running stories. The winning film will air during the broadcast of the 2016 TCS New York City Marathon on Sunday, Nov. 6 on ESPN2 and WABC-TV from 9:00 a.m. – 12:30 p.m. ET.
The film features runner Matthew Williams who will be running in the 2016 TCS New York City Marathon to honor his late father. Williams is in his sixth year of sobriety and during this journey, running has been more to him than just exercise – it's a time of reflection, meditation and gratitude. His story aims to empower young adults to defeat addiction and get their second chance.
"We're proud to partner with ASICS to host a campaign that celebrates the running community by showcasing inspirational stories of real, everyday runners," said Stacy Cunningham, vice president of marketing for Foot Locker. "We hope that "Second Chances," which will air during the TCS New York City Marathon, will encourage and motivate experienced and novice runners alike to be their best."
This year's program kicked off in July in partnership with MOFILM and provided filmmakers with the opportunity to capture documentary-style stories of runners, highlighting the positive impact running has had on their lives. The top three finalists' videos were selected via a Facebook Poll on Foot Locker's Facebook page and unveiled at an exclusive screening event in New York City hosted by Foot Locker and ASICS America on Nov. 2. The winning film was selected by a respected panel of judges, including New York Road Runners President and CEO Michael Capiraso, Olympian and American half marathon record holder Ryan Hall and BBDO Executive Creative Director Dan Lucey.
"Running can have a powerful and positive impact on both body and mind. The stories shared by this talented pool of filmmakers showcased the power of running in people's lives," said Roeya Vaughan, vice president of marketing for ASICS America. "We are honored to partner with Foot Locker for the second consecutive year to help bring these stories to a wider audience. We hope that Sean Brown's winning film reaches and inspires audiences around the world."
To view the "Real Lives. Real Runners." short films, including "Second Chances" visit: youtube.com/footlocker.
About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,400 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay.com, SIX:02.com, runnerspoint.com, and sidestep-shoes.com, the Company is a leading provider of athletic footwear and apparel.
Additional information may be found at footlocker.com | Twitter: @footlocker | Instagram: @footlocker | YouTube: youtube.com/footlocker | Blog: unlocked.footlocker.com | Facebook: facebook.com/footlocker
About ASICS:
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.ASICS.com.
About MOFILM:
MOFILM is the leading content creation community, connecting filmmakers and photographers from around the world with global brands to showcase talent and create innovative new ideas. MOFILM provides production grants, along with mentoring and advice throughout the entire creative process of their contests and direct commissions, from script to final edit, to ensure that the filmmakers have the best opportunity for their work to be used by that brand. Clients utilize our work across all channels including digital, broadcast and cinema.
About the TCS New York City Marathon:
The TCS New York City Marathon is the premier event of New York Road Runners (NYRR) and the largest marathon in the world. Over 1,000,000 people have finished the race since its first running in 1970 with just 127 entrants and 55 finishers running four laps around Central Park. The race expanded to all five boroughs in 1976 and is now in its 40th year as a five-borough affair. Held annually on the first Sunday of November, the race features 50,000 runners including the world's top professional athletes and a vast range of competitive, recreational, and charity runners. Participants from over 125 countries tour the city, starting on Staten Island at the foot of the Verrazano-Narrows Bridge and running through the neighborhoods of Brooklyn, Queens, and the Bronx before ending in Manhattan. In 2015, the inaugural NYRR Youth Invitational at the TCS New York City Marathon gave young runners the opportunity to run 1.8 miles of the race course in Central Park, beginning near mile 24 and finishing at the famed TCS New York City Marathon finish line. More than one million spectators and thousands of volunteers line the city streets in support of the runners, while millions more watch the live television broadcast in the New York area on WABC-TV, Channel 7, nationally on ESPN2, and via various international broadcast partners around the world. The race is part of the Abbott World Marathon Majors, which features the world's top marathons—Tokyo, Boston, London, Berlin, Chicago, and New York—and crowns the top professional male and female marathoners each year. Tata Consultancy Services (TCS), a leading global IT services, consulting, and business solutions organization, is the premier partner of NYRR and the title sponsor of the TCS New York City Marathon. The 46th running of the TCS New York City Marathon is set for Nov. 6, 2016. To learn more, visit www.tcsnycmarathon.org.
Video - https://www.youtube.com/watch?v=DNYb_DDRDCo
Logo - http://photos.prnewswire.com/prnh/20130806/NY59635LOGO
SOURCE Foot Locker, Inc.
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