Football Apparel Market to Grow by USD 3.66 Billion by 2029, Demand for Jerseys Worn by Popular Players Boosts Market, Report on How AI is Driving Transformation - Technavio

NEW YORK, Feb. 6, 2025 /PRNewswire/ -- Report with the AI impact on market trends - The global football apparel market size is estimated to grow by USD 3.66 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  5.8%  during the forecast period. Demand for jerseys worn by popular football players is driving market growth, with a trend towards increasing brand endorsements and promotion by celebrities. However, availability of counterfeit products  poses a challenge. Key market players include Adidas AG, Amer Sports Corp., ANTA Sports Products Ltd., ASICS Corp., Certor Sports LLC, Columbia Sportswear Co., Geox S.p.A, Iconix International, JOMA SPORT SA, Lotto sport Italia Spa, Mizuno Corp., New Balance Athletics Inc., Nike Inc., Pentland Brands Ltd., PUMA SE, Select Sport AS, Skechers USA Inc., Under Armour Inc., Xenith LLC, and Xtep International Holdings Ltd..

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Market Driver

The Football Apparel Market is booming, with online platforms leading the charge. Augmented reality (AR) and digital technologies allow fans to virtually try on football kits, caps, boots, shorts, and accessories before buying. Eco-friendly merchandise, including football kits made of recycled polyester and biodegradable fabrics, is on the rise. Brands are focusing on performance fabrics, breathable materials, and moisture-wicking technology for athletic apparel. The popularity of football and sports-related products drives fan engagement, with personal brands and sponsorships fueling demand for limited-edition jerseys. The athleisure trend continues, with health and wellness and an active lifestyle driving sales of apparel, footwear, and homeware. Football culture extends to sports personnel, sports events, and designed clothing for men, women, and children. Injury prevention and protective gear are essential in various sports sectors, from ice hockey to cricket, baseball, basketball, and hockey. The market also includes e-commerce, athleisure, and eco-friendly materials, as well as smart textiles, organic cotton, and brand outlets. Raw material prices and performance wear technology impact the industry, with branded clothing, accessories, and fan merchandise remaining in high demand. Non-fungible tokens (NFTs) offer new opportunities for sports categories and fan engagement. 

Football apparel manufacturers effectively use sports campaigns featuring well-known football players as a marketing strategy. These endorsements, often involving significant financial investments, help persuade audiences to purchase apparel from the endorsed brand. Renowned players' influence significantly boosts sales for competitors. For instance, Nike's USD14.4-million-per-year deals with two prominent South American and European football players demonstrate the value of such partnerships. 

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 Market Challenges

• The Football Apparel Market is experiencing significant growth due to the popularity of football and sports-related products. Online platforms are becoming the go-to choice for fans seeking football kits, caps, boots, shorts, accessories, and branded clothing. Digital technologies like augmented reality (AR) and virtual try-ons enhance the shopping experience. Eco-friendly merchandise, including football kits made from recycled polyester and organic cotton, is on the rise due to consumer awareness. Branded clothing and official club stores dominate the market, with limited-edition jerseys and sponsorships driving sales. The athleisure trend, health and wellness, and active lifestyle also contribute to the market's growth. Digital technologies like performance wear technology and smart textiles offer benefits like breathable fabrics, moisture-wicking, and injury prevention. However, challenges include raw material prices, textile waste, and the shift from synthetic to natural materials. Non-fungible tokens (NFTs) and collaborations with professional athletes and sports categories like ice hockey, cricket, baseball, and basketball, are future trends.
• The football apparel market is currently facing a significant challenge with the prevalence of counterfeit products. Major vendors are reporting issues in various countries with the sale of imitation football merchandise. In a notable instance, the National Intellectual Property Rights Coordination Center and the National Football League in the US seized over 267,511 counterfeit sports items worth approximately USD97.8 million during Operation Team Player. This proliferation of fake products leads to price drops and decreased profit margins for manufacturing companies in the industry.

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Segment Overview 

This football apparel market report extensively covers market segmentation by  

• Application
• Professional Player
• Amateur Player
• Product
• Football Shirts
• Football Pants And Shorts
• Others
• Geography
• Europe
• APAC
• North America
• South America
• Middle East And Africa
• Age Group
• Kids
• Adults
• Seniors
•  
• Price Range
• Economy
• Mid-Range
• Premium

1.1 Professional player-  The football apparel market is experiencing significant growth due to the increasing number of professional football clubs and their players establishing their own brands. For instance, Paris Saint-Germain's recent opening of a flagship store in New York signifies their ambition to become a leading fashion brand in sports. Post-match sales from professional clubs contribute substantially to their revenue. In March 2024, Bayern launched its first bespoke jersey from Adidas. The rising football participation among men and women, recovery from the COVID-19 pandemic, and marketing initiatives like social media advertising of matches are boosting the demand for football apparel. With the expansion of football leagues in Europe and APAC, there's a growing need for high-quality, comfortable, and durable football apparel. The athleisure trend, where people wear football apparel for non-sports activities, is further fueling demand. Therefore, the professional player segment of the global football apparel market is projected to expand during the forecast period.

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ai_research_analysis

The football apparel market is experiencing significant growth due to the popularity of football and the trend towards an active lifestyle. Online platforms are revolutionizing the industry with digital technologies such as augmented reality (AR) and virtual try-ons, allowing fans to preview football kits, caps, boots, shorts, and accessories in a more interactive way. Eco-friendly merchandise is also gaining traction, with brands focusing on sustainable materials like organic cotton, recycled polyester, and biodegradable fabrics. Football culture extends beyond the field, with sports-related products including apparel, footwear, homeware, toys, fitness equipment, and health awareness items. Fan engagement is at an all-time high, with personal brands, sponsorships, and limited-edition jerseys driving sales. The athleisure trend continues to influence the market, with breathable fabrics, moisture-wicking technology, and performance wear technology becoming essential features. The sports sector encompasses various categories, including ice hockey, cricket, baseball, basketball, and hockey, each with unique protective gear and apparel needs. The market also faces challenges such as raw material prices, textile waste, and the shift towards synthetic and natural materials. Non-fungible tokens (NFTs) are emerging as a new revenue stream for sports apparel brands. Sports personnel, from amateur to professional, rely on high-performance clothing items to prevent injuries and enhance their performance. Sports facilities and events also contribute to the demand for sports apparel and merchandise.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Application
• Professional Player
• Amateur Player
• Product
• Football Shirts
• Football Pants And Shorts
• Others
• Geography
• Europe
• APAC
• North America
• South America
• Middle East And Africa
• Age Group
• Kids
• Adults
• Seniors
•  
• Price Range
• Economy
• Mid-Range
• Premium

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio