Football Apparel Market to Grow by USD 3.66 Billion from 2025-2029, Driven by Popular Player Jerseys, Report on AI's Impact on Market Trends - Technavio

NEW YORK, Feb. 12, 2025 /PRNewswire/ -- Report on how AI is redefining market landscape - The global football apparel market  size is estimated to grow by USD 3.66 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  5.8%  during the forecast period. Demand for jerseys worn by popular football players is driving market growth, with a trend towards increasing brand endorsements and promotion by celebrities. However, availability of counterfeit products  poses a challenge. Key market players include Adidas AG, Amer Sports Corp., ANTA Sports Products Ltd., ASICS Corp., Certor Sports LLC, Columbia Sportswear Co., Geox S.p.A, Iconix International, JOMA SPORT SA, Lotto sport Italia Spa, Mizuno Corp., New Balance Athletics Inc., Nike Inc., Pentland Brands Ltd., PUMA SE, Select Sport AS, Skechers USA Inc., Under Armour Inc., Xenith LLC, and Xtep International Holdings Ltd..

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Key Market Trends Fueling Growth

The Football Apparel Market is booming, with online platforms driving sales of football kits, caps, boots, shorts, and accessories. Augmented reality (AR) and digital technologies enable virtual try-ons, enhancing fan engagement and personal branding. Eco-friendly merchandise, including football kits made of recycled polyester and organic cotton, aligns with the athleisure trend and health awareness. Brands capitalize on popularity through official club stores, sponsorships, and limited-edition jerseys. Digital technologies also extend to performance wear technology, breathable fabrics, and moisture-wicking materials. The sports sector continues to grow, with textile waste reduction a focus through the use of eco-friendly materials and synthetic/natural blends. Football culture encompasses various sports categories like ice hockey, cricket, baseball, basketball, and hockey, with protective gear and athletic apparel catering to amateurs and professionals alike. The market includes apparel, footwear, homeware, toys, fitness, and health awareness products, reflecting the active lifestyle and streetwear culture. Smart textiles and injury prevention gear further enhance performance. Non-fungible tokens (NFTs) offer unique merchandise opportunities. Raw material prices and performance wear technology influence market trends. 

Football apparel manufacturers effectively use sports campaigns featuring well-known football players as a marketing strategy. These endorsements, often involving leading celebrities in the sport, make it easier for companies to persuade customers. Competitors frequently secure yearly endorsement deals with popular players to boost sales. For example, Nike currently invests USD14.4 million annually for football apparel brand endorsements with two prominent South American and European players. This proven marketing approach significantly contributes to the football apparel market. 

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Market Challenges

• The Football Apparel Market is experiencing significant growth due to the popularity of football and sports-related products. Online platforms are becoming the go-to choice for fans seeking football kits, caps, boots, shorts, accessories, and branded clothing. Digital technologies like augmented reality (AR) and virtual try-ons enhance the shopping experience. Eco-friendly merchandise, such as organic cotton, recycled polyester, and biodegradable fabrics, cater to consumers' increasing awareness of health and wellness and the active lifestyle trend. Brands are also focusing on performance fabrics, breathable materials, and moisture-wicking technology for athletic apparel. Sponsorships, limited-edition jerseys, and personal brands further fuel market growth. The athleisure trend, incorporating football apparel into everyday wear, is a major driver. Raw material prices and performance wear technology are key challenges. The market includes football culture items, protective gear for ice hockey and other sports, and extends to homeware, toys, fitness, and health awareness products. Sports categories like cricket, baseball, basketball, and hockey also contribute to the market.
• The football apparel market is currently facing a significant challenge with the prevalence of counterfeit products. Major vendors are reporting issues in various countries. In a notable instance, the National Intellectual Property Rights Coordination Center and the National Football League in the US seized over 267,511 counterfeit sports items worth approximately USD97.8 million during Operation Team Player. This operation aims to prevent the sale and trafficking of counterfeit merchandise, apparel, and tickets. The availability of these fake products leads to decreased prices for original football apparel, ultimately impacting the profit margins for manufacturing companies.

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Segment Overview 

This football apparel market report extensively covers market segmentation by

• Application
• Professional Player
• Amateur Player
• Product
• Football Shirts
• Football Pants And Shorts
• Others
• Geography
• Europe
• APAC
• North America
• South America
• Middle East And Africa
• Age Group
• Kids
• Adults
• Seniors
•  
• Price Range
• Economy
• Mid-Range
• Premium

1.1 Professional player-  The football apparel market is experiencing significant growth due to the increasing number of professional football clubs and their players establishing their own brands. For instance, Paris Saint-Germain's new flagship store in New York signifies their ambition to become a leading fashion brand in sports. Post-match sales from professional clubs contribute substantially to their revenue. In March 2024, Bayern launched its first bespoke jersey from Adidas. The growing number of men and women participating in football, recovery from the COVID-19 pandemic, and marketing initiatives like social media advertising of matches fuel the demand for high-quality, comfortable, and durable football apparel. The expanding football leagues in Europe and APAC further necessitate the need for superior football apparel. Additionally, the trend of wearing athleisure has boosted the demand for football apparel among professional players. Consequently, the professional player segment of the global football apparel market is projected to thrive during the forecast period.

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Research Analysis

The Football Apparel Market is experiencing significant growth due to the increasing popularity of the sport and the fusion of digital technologies. Football fans and athletes alike are drawn to the latest trends in football apparel, which include breathable fabrics, moisture-wicking, and performance-enhancing materials. Digital technologies such as augmented reality (AR) are revolutionizing the shopping experience, allowing consumers to virtually try on football kits, caps, boots, and shorts before making a purchase. Eco-friendly merchandise is also gaining traction, with brands focusing on using sustainable and recycled materials. Online platforms dominate the market, offering a wide range of football apparel, from athletic apparel for fitness and health awareness to branded clothing for sports personnel and protective gear for ice hockey. The market encompasses a vast array of clothing items, from football kits and caps to boots, shorts, and accessories, catering to the needs of various sports personnel and fans. Smart textiles and injury prevention technologies are also emerging trends in the football apparel market, offering enhanced performance and protection for athletes. The market is not limited to football, with similar trends and technologies influencing the sports apparel market as a whole.

Market Research Overview

The football apparel market is experiencing significant growth due to the popularity of football and the trend towards an active lifestyle. Online platforms are driving sales with innovative features like augmented reality (AR) for virtual try-ons of football kits, caps, boots, shorts, and accessories. Digital technologies are transforming fan engagement through personal brands, sponsorships, and limited-edition jerseys. Eco-friendly merchandise, such as athletic apparel made from breathable fabrics, moisture-wicking, performance fabrics, smart textiles, organic cotton, recycled polyester, and biodegradable fabrics, are gaining traction. The market includes football kits, caps, boots, shorts, accessories, branded clothing, and more for men, women, and children. The sports sector encompasses various categories like ice hockey, protective gear, and amateur sports, with textile waste reduction a key concern. Football culture extends beyond the pitch, influencing homeware, toys, fitness, health awareness, and even video games. Sports apparel is a significant part of the athleisure trend, with a focus on injury prevention and health and wellness. Non-fungible tokens (NFTs) are also emerging as a new revenue stream for football apparel brands. Other sports categories like cricket, baseball, basketball, and hockey also contribute to the market. Sports personnel and sports events provide opportunities for designed clothing and official club stores. The market is diverse, dynamic, and constantly evolving.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Application
• Professional Player
• Amateur Player
• Product
• Football Shirts
• Football Pants And Shorts
• Others
• Geography
• Europe
• APAC
• North America
• South America
• Middle East And Africa
• Age Group
• Kids
• Adults
• Seniors
•  
• Price Range
• Economy
• Mid-Range
• Premium

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio