For Eyes Optical Settles Debate On Accepting Different Points Of View

"No Matter How You See It, See It For Less" Anchors New TV Spots From DeVito/Verdi

Jul 18, 2012, 16:16 ET from DeVito/Verdi

NEW YORK, July 18, 2012 /PRNewswire/ -- A series of new 15-second television commercials for For Eyes Optical focuses on meaningless and unresolved topics of debate, while leaving no argument as to overpaying for fashionable eyewear.

Whether one's personal preference is blondes over brunettes, vanilla over chocolate, or even castor oil over prune juice as a laxative, the spots advise viewers: "However you see it, see it for less."

The new commercials from For Eyes Optical's long-time agency, DeVito/Verdi, show a sparse debate stage where two differing points of view are monotonously and succinctly volleyed back and forth.  In one spot, two Europeans go back and forth on their beachwear preference for the man-kini or the thong.  Another spot shows two voluptuous women simply stating their hair color in the debate as to which one is superior.

In addition to the five "debate" commercials, two other spots round out the new campaign.  These two commercials carry the line "You'll never regret a second pair," as they communicate the brand's core business concept of two pair of eyeglasses for $99.  These two commercials remind us that glasses inevitably get misplaced, lost, or chewed on by pets.

Created by the New York advertising agency DeVito/Verdi, the campaign begins airing in mid July and running through the fall.  

To watch the campaign, copy the entire address below and paste into a browser:

"This campaign has fun with differing points of view and the figurative and literal nature in espousing them.  No matter what you think, it's easy to find common ground with the fact that eyewear shouldn't be expensive," said Ellis Verdi, president of DeVito/Verdi.

About For Eyes

In 1972 Philadelphia, a few friends had an idea; create an optical store that combined a friendly open environment with a fair pricing structure and a high quality product.  This commitment to value and customer continues every day at more than 140 For Eyes stores, which are still owned and operated by the same family and friends as back in the day.  For Eyes carries all major eyewear brands, as well as the latest prescription lens technology. 

About DeVito/Verdi

DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry.  Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.

DeVito/Verdi is an idea-driven agency that employs traditional and non-traditional approaches to achieve creative excellence.  The agency has developed a strong digital expertise to broaden and complement its longstanding creative reputation.

The agency has been voted "Best Agency" six times over the last 12 years by the AAAA, and has created some of the most memorable ad campaigns of the past 20 years. DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as Kohl's, Legal Sea Foods, North Shore/Long Island Jewish Health System, The National Association of Broadcasters, Daffy's, Sony, Canon, Duane Reade Drug Stores, BMW, Varian Medical Systems, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, EPC Cigar Co., eCampus, SteinMart, Reebok,, Office Depot, Appleton Rums, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, Massachusetts General Hospital, Abington Memorial Hospital, CarMax, Sports Authority, For Eyes Optical and others.  For more information on DeVito/Verdi, visit

SOURCE DeVito/Verdi