NEW YORK, March 22, 2017 /PRNewswire/ -- Direct Agents - A performance focused digital marketing agency specializing in customer acquisition- has won the 4th Annual AVA Digital Award for data-driven media, strategy, analytics, and creative, an all-encompassing digital solution. An international awards competition, AVA Digital Awards recognizes talented companies that demonstrate excellence in the planning, concept, direction, design, and production of digital communication.
Direct Agents received the Gold Award for its marketing efforts in data-driven media, strategy, analytics and creative. For this campaign, the client enlisted Direct Agents to drive more revenue in the most efficient way possible. With the goal of increasing overall marketing performance, Direct Agents implemented an omni-channel solution of creative, paid search, programmatic & analytics to drive exponential sales for the ecommerce brand.
Direct Agents' strategy and omni-channel approach resulted in unprecedented results for this client. The analytic efforts doubled ROAS YoY; the programmatic retargeting methods led to 354% increase in ROAS and 122% increase in revenue; and the paid search doubled ROAS YoY, currently at 677%, resulting in a 73% increase in brand's overall revenue.
"Through various innovative marketing efforts, Direct Agents was able to surpass our client's goals, once again proving the potency of our unique approach to omni-channel digital marketing," said Josh Boaz, Managing Director & Co-Founder at Direct Agents.
The AVA Digital Award represents a strong start to 2017 for Direct Agents. To maintain momentum as a thought leader in the digital marketing realm, Direct Agents also plans to hold informational events with key partners and attend conferences throughout the first quarter.
ABOUT DIRECT AGENTS
Direct Agents is a full-service digital marketing agency that specializes in customer acquisition solutions. Our data driven approach to campaign strategy, combined with best-of-breed technology, allows us to identify and dynamically engage customers, while dramatically increasing the efficiency of marketing spend. For more information, please visit www.directagents.com.
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SOURCE Direct Agents