Ford and SABEResPODER Join Efforts to Empower Hispanics Through Education
MIAMI, Sept. 21, 2011 /PRNewswire/ -- Ford Motor Company and SABEResPODER, the leading provider of comprehensive and culturally relevant educational media solutions for Spanish-dominant Latinos in the United States, are joining forces once again to educate and empower Hispanics through an innovative educational media campaign in selected Hispanic markets across the nation. The campaign is a continuation of last year's successful program which included digital out-of-home and print media as well as community events designed to educate the Hispanic community on the car buying process. "We are proud to partner again with a corporation that understands that education is transformative. With an iconic brand and industry leader in Ford, and a trusted voice in SABEResPODER, we have an opportunity to continue to educate consumers and empower lives." Amir Hemmat, President &CEO, SABEResPODER
Ford is a pioneer in educating Hispanics about the automotive industry including technology, green and safety. With Ford's support SABEResPODER created a special guide to instruct Hispanics about the vehicle buying process. The educational material consists of key considerations when buying a vehicle as well as a complete step-by-step process from vehicle selection to financing. The guide will be available at select SABEResPODER touch points in the US as well as online visiting www.saberespoder.com.
"Ford believes in creating a better world and a better community, by working with SABEResPODER we are reaching thousands of Hispanics with educational materials and tools that are practical and empowering," said David Rodriguez, Multicultural Marketing Manager of Ford.
SABEResPODER recently recognized Ford's Dave Rodriguez with the Educational Leadership Award for his work in empowering communities to become better informed, confident, and active participants in U.S. society.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordmotorcompany.com.
About SABERESPODER
SABEResPODER, a targeted Spanish-Language educational media company, providing corporations, agencies and non-profit entities with powerful and exclusive media solutions for gaining incremental customers while empowering consumers to become more informed, confident and active participants in U.S. society. SABEResPODER is the highest rated Certified B Corporation™ in the country -- a new type of corporation that uses the power of business to create public benefit (www.saberespoder.com /facebook.com/SABEResPODER)
For news releases, related materials and high-resolution photos and video, visit www.media.ford.com
Follow www.facebook.com/fordofeurope, www.twitter.com/FordEu or www.youtube.com/fordofeurope
Contact:
Alvaro Cabal, Ford Motor Company: 214.498.7939
Maylin De Leon, SABEResPODER: 310.826.3900
SOURCE SABEResPODER
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