Ford E-News -- Sept. 29, 2010

DEARBORN, Mich., Sept. 29 /PRNewswire/ --

All-new Ford Focus lineup takes center stage at Paris Motor Show

The next-generation Ford Focus is set to star at the 2010 Paris Motor Show, and show-goers will be treated to not only three different configurations of the global car, but the highly anticipated Focus ST as well. Boasting exhilarating performance and an addictive sound, the muscular ST, along with the sporty five-door hatch, sleek four-door sedan and stylish wagon are being revealed in full detail ahead of the car's production start in Europe and North America in late 2010. Packed with more affordable technologies and features than ever, the new Focus offers the highest standards of quality and craftsmanship along with outstanding fuel economy, and takes the car's legendary driving dynamics to a new level of engagement.  more...

Mark Schirmer |  [email protected] |  313.390.8647

Fiesta sales pave way for Focus, showing hatches are hot again

The new Ford Fiesta, which began arriving in dealer showrooms this summer, is creating a lot of buzz in the small car segment. But it's also defying conventional wisdom about hatchbacks in America. Ford sales figures show more than 60 percent of early Fiesta sales have been five-door hatchback models – compare that to national hatchback sales of just 8.3 percent in the 2009 model year. With the addition of the all-new Focus, planned for both hatch and sedan variants in the U.S. market, Ford will become the only full-line manufacturer to offer sedan and hatchback versions of its B- and C-car lineup in America.  more...

Angie Kozleski |  [email protected] |  313.323.1984

Watch new EcoBoost truck engine get put to the ultimate test

A series of web-based documentaries narrated by Mike Rowe of the popular Dirty Jobs series will take viewers inside the testing of Ford's new EcoBoost™ truck engine coming to the 2011 Ford F-150. Viewers can see firsthand how the class-leading EcoBoost truck engine performs on the dynamometer and then in extreme real-world tests. The web documentaries will show the new EcoBoost engine – chosen randomly off the assembly line at Cleveland Engine Plant – pulling, towing and racing to prove what it means to be Built Ford Tough.  more...

Anne Marie Gattari |  [email protected] |  313.323.7809

F-150 EcoBoost set to challenge the desert

The award-winning EcoBoost will make its world racing debut later this year when a 2011 F-150 EcoBoost takes on the harsh desert environment of the world-famous Tecate SCORE Baja 1000. Ford will equip the F-150 off-road race truck with the same stock EcoBoost engine that already has experienced 150,000 equivalent miles of dyno testing and other real-world tests as the final step in durability torture testing. Racing the EcoBoost in these conditions – which include temperature swings from just above freezing to well above 100 degrees, harsh terrain and at least 30 hours driving the course – helps validate the testing of the new truck engine.  more...

Anne Marie Gattari |  [email protected] |  313.323.7809

Fiesta World Tour hits halfway point in extreme journey

So what's a good road trip without a little belly dancing, some camels, and a few photos of the Dead Sea? It's all part of Fiesta World Tour, and the best news is there's more to come. Fiesta World Tour 2010 is only halfway through its around-the-world journey, having traveled nearly 7,000 miles from Hollywood to Dubai. With the U.S., Canada, Europe and now the Middle East in its rearview mirror, Fiesta World Tour is heading to Asia and Australia, with a target of covering 15,000 miles in two months and arriving in Sydney on Oct. 17.  more...

Angie Kozleski |  [email protected] |  313.323.1984

Ford gives digital marketing new meaning with Pandora campaign

Ford has a new campaign with Internet radio leader Pandora to show consumers what's possible when content, technology and worthy causes come together. Pandora visitors can use the social share feature to share a "mixtape" from playlists compiled by either Jewel or John Legend. When a song is shared, Ford and Pandora will make a donation to the artist's charity of choice. Ford's latest campaign on Pandora is part of a larger trend at the company to shift its digital marketing away from using primarily company-generated advertising that interrupts – banner ads – to a strategy that embraces and engages digital content creators to help tell the Ford story.  more...

Alan Hall |  [email protected] |  313.594.3744

About Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 159,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

SOURCE Ford Motor Company