Ford e-News - Nov. 10, 2010

DEARBORN, Mich., Nov. 10, 2010 /PRNewswire/ --

Ford and MIT team up to study driver stress

A Ford and MIT research study put automotive technology solutions designed to reduce driver stress and improve overall driver safety and well-being to the test, and the results were clear. The study monitored drivers as they performed perceived "high-stress" tasks such as parallel parking and backing out of parking spaces with restricted visibility. The results showed a reduction in both self-reported stress levels and objective physiological measures used to monitor driver stress load. These findings were strongest in the parallel parking study, where use of Ford Motor Company's active park assist feature in the Lincoln MKS helped to significantly reduce stress on drivers compared to the manual operation of performing the same task.  more...

Marisa Bradley |  [email protected] |  313.845.3971

Ford Fiesta comes to life in The Sims 3 simulation game

The all-new Ford Fiesta has taken popular culture by storm – it's been a TV star, a social media darling, and now it's set to become an icon of the gaming world. EA's The Sims Studio, creator of the best-selling simulation game, The Sims 3, is giving players in the U.S. only the opportunity to download the Ford Fiesta and a variety of accessories to interact with as they develop life strategies. The Fiesta Urban Streetscape package offers a Ford Fiesta, graffiti graphic, Fiesta crossing sign and other items to add personality to the game.  more...

Angie Kozleski |  [email protected] |  313.323.1984

All-new Ford Focus named official car of 2011 International CES

With its global launch near, the all-new Ford Focus takes on the role of official vehicle for the 2011 International CES, considered the largest technology trade show in the world. The tech-packed Focus is a perfect match for CES, which will be held Jan. 6-9, 2011, in Las Vegas. Focus will have a prominent presence during the show with product-specific signage, displays, demonstrations and materials. Focus follows in the footsteps of the 2010 Ford Taurus, which was official car of the 2010 CES.  more...

Alan Hall |  [email protected] |  313.594.3744

Ford takes 2011 EcoBoost F-150 on nationwide road trip

The best way to understand the power and performance of the new 2011 Ford F-150 with the much-anticipated 3.5-liter EcoBoost™ engine is to experience it firsthand. That's why Ford is taking the new F-150 with EcoBoost directly to customers' doorsteps for individual test drives in a nationwide tour of 60 cities – months before the truck is available for sale. EcoBoost-powered F-150 offers the best combination of capability, power and efficiency in the segment with 420 lb.-ft. of torque, 365 horsepower, up to 11,300 pounds of trailer tow capacity and up to 3,060 pounds of payload capacity.  more...

Anne Marie Gattari |  [email protected] |  313.323.7809

New 2011 F-150 ad campaign separates Ford from the competition

The rant continues. And so does Ford's truck leadership. Since introducing the pull-no-punches advertising campaign two years ago, F-Series pickups have continued to lead the segment in capability, durability, fuel economy and sales. F-Series is the industry's first vehicle to top sales of 400,000 units for the year with nearly 434,920 trucks sold. The new 30-second television spots are an evolution of the tell-it-like-it-is style that Ford introduced with the 2009 F-150 and continued with 2011 Super Duty. The style has since been imitated by other companies.  more...

Anne Marie Gattari |  [email protected] |  313.323.7809

About Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

SOURCE Ford Motor Company